John Jantsch: Guiding the Customer Journey at #AOC2019
Join John Jantsch of Duct Tape Marketing, LIVE, September 20thth in Portland, Maine!
John Jantsch is a marketing consultant, speaker and best-selling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine The Referral Engine, and SEO for Growth. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.
Topic: Guiding the Customer Journey in an OmniChannel World
Let’s face it buyer’s want to buy the way they choose. It’s no longer enough to be everywhere, now you must understand a customer’s behavior and integrate your marketing channels based on guiding that behavior. OmniChannel is just a fancy way of saying you can’t just market at people you have to walk with them.
In this session, John Jantsch, best-selling author Duct Tape Marketing and The Referral Engine will introduce The Marketing Hourglass and demonstrate how any business can create marketing that meets the buyer at every stage of their journey.
Participants will learn:
- Why no one wants what we sell
- The biggest driver of marketing today
- How to design the perfect customer journey
- The role of content in each journey stage
- Where John plans to visit while in Maine
Want to register for the Agents of Change 2019 Conference?