Jason is an Associate Director of SEO at Performics/SMG, one of the world’s largest media networks.

For over 12 years he has helped brands win in search – including Novartis, Kraft/Heinz, MetLife, Forex, and P&G – by combining his expertise, marketing savvy, and technical skills. A hands-on team leader, Jason’s current focus is data-driven search engine optimization, process optimization, and training. Jason lives in Scarborough Maine with his family and when not ranking websites enjoys cooking, obstacle racing, and golfing.

Spies Like Us – Using Your Competitor’s Info To Beat Them In Google

Ever wish you could see inside your competitor’s SEO campaign? In this session, Jason McGovern pulls back the curtain, showing the tools, tips, and tactics you can use to decode your competitors’ search strategy and use those insights to drive results. At the end of this session you’ll be able to:

• Track your competitors in Google and see why they’re ranking 
• Find new keyword opportunities 
•  Discover top-performing content and beat it 
•  Save time and money getting links to your site

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