CONFERENCE

How to blend Marketing, Sales, and Service efforts to create a useful customer experience. Today’s buyers have many ways to find the products and services they acquire. Growing a business today isn’t as much about creating demand as leading a journey.

Picture this: a world where your sales are soaring, your workload is shrinking, and your profits are multiplying – all while you’re catching some Z’s! Sound too good to be true? Think again! We’ll dive into the incredible power of AI chatbots and how they can revolutionize your business.

You’ll discover the secret sauce to whipping up conversational chatbots that convert like nobody’s business, and I’ll show you how to put your sales funnel on autopilot from start to finish. We’ll also take a sneak peek at some real-world success stories of entrepreneurs and businesses who have harnessed the power of AI chatbots to achieve mind-blowing growth and leave their competition in the dust. But that’s not all! I’ll also spill the beans on the most common chatbot blunders and how to sidestep them like a pro, setting you up for massive success.

So, whether you’re a solo entrepreneur ready to take your biz to the next level, a marketing whiz looking for that extra edge, or a seasoned business owner eager to scale new heights, this session is your golden ticket to unlocking the full potential of your sales process. Don’t miss out on this opportunity to stay ahead of the game and supercharge your business with the power of AI chatbots!

There are infinite use cases for AI, some trivial, some powerful. Many are famous for boosting speed and efficiency, but for boosting quality? Insights? Not so much.

Join us in a full-day workshop and walkthrough of a comprehensive AI framework for B2B marketing, based on hundreds of hours of research, experimentation and iteration.

• Full-funnel AI framework for lead generation, from the top to the bottom
• Full-cycle AI framework for content marketing, from creation to promotion to measurement

Yes, we’ve entered a new era where AI has changed everything …or maybe not. Our audience hasn’t changed. Their needs haven’t changed. Their perception of quality hasn’t changed. In fact, the most important things haven’t changed at all.

This presentation will show you how AI can make you better at the basics and go farther into the tactics you love most about marketing.

No need for subscriptions to fancy AI tools, but a ChatGPT Plus account is highly recommended.

In this session, you’ll discover how AI tools like Descript and Pictory.ai are reshaping video marketing, offering unprecedented efficiency and creativity. Learn how Descript enhances your editing process with features like auto-transcription and overdubbing, while Pictory.ai quickly converts written content into concise, engaging videos. You’ll leave with practical skills to improve your production workflow and extend your content’s reach.

In this insightful and actionable presentation learn the top strategies every business owner posting on Instagram needs to know to grow and connect with a community of excited buyers. You’ll learn the right ways to post to spark DM conversations with new people. Plus, understand an underused feature that allows you to deliver high-quality messages, even if you are a too busy to think of the right thing to say. Instagram Direct Message is an often overlooked marketing tool that you’re probably missing out on. Let’s fix that!

In an age of AI and content saturation, how can one ensure their message is being seen, but more importantly, heard, using digital media without the constant pay-to-play model? We are finding ourselves pushing to move our brands to the top of a sea of samesies. What we do is not unique, but how we do and share it can be. The key is to capture attention, amplify our message, and keep our audience coming back for more. Ultimately, we are becoming a destination that attracts the right leads to your message without the constant need to spend more money on ads.

In this fast-paced, example-filled session we’ll learn:

• How earned media allows you to accomplish what used to be only possible with paid.
• Best practices to turn your followers into true fans, your clients into advocates and your community into collaborators without an ads budget.
• The art of capturing attention organically for today’s consumer and the flywheel formula and tools it takes to keep it.
• How to take your message and become the “stand out” take-notice brand amongst the sea of “samesies”.

Learn how to align visitor intent, visitor experience, and your goals on your website to dramatically increase your conversion rate. This will lead to more leads, subscriptions, and sales…increasing your profit while lowering your cost per acquisition.

Learn how to correctly answer the three questions every website visitor asks when they land on your website and as they navigate from page to page. They are:

1. Am I in the right place?
2. How do I feel about this site?
3. What am I supposed to do here?

When you understand the psychology behind these three questions, you will think differently about your website visitors.

In Viveka’s presentation attendees will discover how to leverage LinkedIn to successfully transition from their current position an identity to a new rockin’ brand. Whether you’re pivoting into a new business or starting a fresh chapter, this session will equip you with practical strategies and time-saving AI tips to make LinkedIn work for you.

Attendees will walk away with a clear action plan focused on three key steps:

1.) Clarify Your Brand Message: Learn how to realign your LinkedIn profile to reflect your new entrepreneurial vision. We’ll dive into the mindset shift needed for this transition and explore practical ways to rewrite your headline, summary using AI to align with your new brand.

2.) Create Content That Builds Authority: Discover how to create impactful content using AI that positions you as an expert in your new field. We’ll cover different types of content that resonate with your target audience and how to develop a content calendar that aligns with your business goals.

3.) Engage Your Network Strategically: Re-engage your network with confidence. Learn how to strategically reach out to past connections, build new relationships, and turn your network into clients, partners, or mentors who support your entrepreneurial journey.

By the end of this presentation you’ll have the tools, strategies, and AI-driven efficiencies to rock your pivot and build a thriving business on LinkedIn.

LinkedIn Ads feature unparalleled targeting for B2B companies, but we pay a significant premium for access to that audience. In this session, LinkedIn Ads pro, AJ Wilcox, will dive into the advanced tips/tricks/strategies to building better pipeline at significantly lower costs, the pitfalls that are sucking your performance dry, as well as benchmarks for ad performance to ensure you’re staying ahead of your competition.

You’ll walk away with concrete changes you can make to your ad strategy that are proven to double your performance with no extra budget.

This session offers a fresh perspective in a world saturated with the demand for constant content. This strategy highlights the effectiveness of quality over quantity, advocating for targeted, high-quality posts that resonate more deeply with audiences across various platforms. Central to this approach is understanding your audience’s unique needs and AI leveraging tools for insightful content creation. This presentation will guide you through enhancing your social media presence with strategic interactions, focusing on impactful engagement and business growth without the overwhelm. Learn how to optimize your digital outreach for greater efficiency and sustainability, embodying the transformative power of prioritizing impactful content over contributing to the white noise on social media.

Your personal brand is what people say about you when you are not in the room.

There is a way to assure that what people say is positive, and that will attract more people into your network for professional success and personal happiness. Using a combination of old-fashioned networking techniques and online social networking, you can become someone that others know, like and trust.

Whether you’re trying to land more clients or customers, get a big promotion, or get a reference for a new job, knowing how to stand out in a crowd is the key to growing your audience and your brand.

Drawing on over three decades of success in PR management and building personal brands, Nancy Marshall shares how you can unleash the power of your personal brand, both in person and online to increase your social capital.

The audience will learn:

• How to incorporate old-fashioned techniques like phone calls and letter writing with newer techniques like LinkedIn, Instagram and Twitter
• How to work with the news media to have more credible content online about you
• What it takes to appear in more places online in a Google Search

This speech will inspire and empower you to grow your audience and your brand!

Welcome to the year 2027, a year where artificial intelligence (AI) has fully revolutionized the way people live, organizations conduct business, and how they communicate. In this keynote, we will explore how AI has fundamentally transformed the way we market to both businesses and individuals.

We’ll begin by walking through a day in the life of an individual in 2027, in a world that has already been transformed by AI and continues to evolve with it. This immersive exploration will highlight how AI seamlessly integrates into daily routines, enhancing personal and professional lives through intelligent automation, predictive analytics, and personalized experiences.

Next, we will discuss how to use advanced marketing tactics with AI for conversational engagement, unlocking advancements in hyper-personalization, and utilizing more effective uses of data to scale your business. The lessons learned in the day-in-the-life walkthrough will provide us with practical actions we can implement today.

While this is the early days of AI, the technology is giving major indicators of where it’s going to be going. It is our vision to use today’s technology as an oracle, providing a look into the future of where AI is headed and how we can be prepared.

By understanding and embracing AI, while also remaining decidedly human, you can position your organization to have the innovation and technology to succeed in an ever-evolving landscape. Businesses that are able to heed this advice will not only survive but will thrive.

In this session you will learn:

• What is working well for brands on Instagram and TikTok
• How to Create Content That Attracts Your Ideals Clients
• Marketing Strategies For Lead Generation
• How to stop creating content everyday

Facebook Ads aren’t what they used to be! Join Amanda Robinson, Certified Meta Lead Trainer in this fast-paced session that gets you up to speed on the platform’s newest features, biggest changes, and advertising trends defining 2024. Learn how to evolve your strategy and embrace AI to stay current and competitive.