Category: Digital Advertising/Marketing

Building a business can feel like juggling endless tasks and audiences, but what happens when you focus your efforts on a specific niche? Rachel Honeyman of HoneyBeBold shares how niching down transformed her branding and web design business, allowing her to attract mission-driven female entrepreneurs and create impactful, purpose-driven work. If you’ve ever struggled with clarity in your brand or business, this conversation is for you!

Are you struggling to connect with your audience and make your brand memorable? In this episode, Kris Jones, founder of Red Door Designs, shares her expertise on crafting a signature story that makes your customer the hero and positions you as the guide. Discover how to simplify your marketing, build trust, and create a powerful narrative that drives growth and deepens client relationships.

In today’s competitive digital landscape, mastering Conversion Rate Optimization (CRO) is essential for driving online sales and ensuring your website performs at its best. Recently, I spoke with Ayat Shukairy, a recognized expert in marketing optimization. Ayat shared her invaluable insights and the SHIP methodology—a comprehensive framework for understanding and enhancing user behavior to boost conversions.

Learn how a strong SEO strategy can amplify your brand’s voice, vision, and mission, driving your business to new heights. We’ll break down SEO essentials and explore the future of search with Amanda Jordan from RicketyRoo, as well as discuss a few common mistakes that businesses make with their SEO strategy.

Are you not getting enough ROI out of your email marketing? If so, is it your deliverability, your open rates, or are people just not taking action? Discover what’s not working and how to fix it with self-proclaimed Email Marketing Nerd Tyler Cook of HyperMedia Marketing, and start generating more business from your email marketing.

Curious about the untapped potential of podcast guesting to amplify your message and influence? Just as understanding your customer’s needs is crucial for effective copy, guesting on podcasts offers a dynamic platform to reach diverse audiences and establish credibility. Mischa Zvegintzov takes you on an influence tour, so you can use podcast guesting to bolster your online presence and message.

Do you know your customer’s “jobs to be done”? If not, you’re probably not optimizing your copy for maximum ROI. Carolyn Beaudoin from Boxcar Agency explains how we can still reach multiple audiences at once, by using a Hybrid One Reader approach.

Is your website struggling to maintain its visibility in search results post-Google’s core update? It’s time to revamp your SEO approach and prioritize user-centric strategies. SEO expert Adam Di Frisco helps us unravel the key insights and tactics for navigating Google’s latest algorithm changes, from enhancing content quality to diversifying your SEO strategy across various SERP features.

In business and marketing, few concepts evoke as much confusion and misunderstanding as pricing. From determining the optimal price point to crafting effective pricing strategies, navigating the intricacies of pricing feels like deciphering a complex puzzle. Behavioral economist Melina Palmer helps us delve into the heart of pricing and sheds light on its significance as well as some strategies to consider.

Struggling to make your mark in today’s competitive and cluttered marketplace? Joe Zappa of Sharp Pen Media helps us explore innovative strategies and practical tips for businesses to differentiate themselves and carve out their unique identity so they can stand out both online and offline. Key Takeaways from Joe Zappa’s Interview Differentiation in Content: The […]