Category: Digital Advertising/Marketing

Influencer marketing could arguably be traced all the way back to the 1800’s when the Conklin pen company wisely and creatively asked Mark Twain to say some nice things about their products. Influencer marketing has come a long way since then, especially if you’re a Kardashian. But just going for the big name is not […]

Successful SEO starts with keyword research. Moz’s Cyrus Shepard reminds us that you need to rank for what people are actually searching for, not what you think they’re searching for. That means truly understanding exactly what a keyword is, and prioritizing keywords by potential. Uncover more ideas by determining what keywords your competitors are ranking […]

Like every industry, digital marketing also has their list of “best practices” that you’re told to follow. And while there is certainly some truth to that, Caitlin Halpert from 3Q Digital, can attest that with a little creative “pushing of the boundaries”, and letting the data from your creative testing do the talking, you just […]

On this podcast we preach hard on a regular basis about the importance of building your email list. But once you start to get those names, how do you keep them on your list? Did you know you could actually make some serious money from your emails? Email marketing wizard, Tarzan Kay, runs successful email […]

Why is B2B marketing important? Creating quality content allows you to establish your business’s brand and positional, as well as allows you to connect with your target audience and show your authority and credibility in your market.  But as B2B marketing expert James Soto will attest, the B2B buying cycle is much longer than it […]

If you’re an ethical marketer, you know that buying an email list is considered “shady” and Email Service Providers such as MailChimp won’t allow you use use purchased lists on their platform. But Doug Morneau is here to explain that renting an email list is much different, and how it can help you reach more […]

In a nutshell, influencer marketing is really just a type of social media marketing that uses product mentions and endorsements from influencers – people who have already built up a loyal and dedicated following, and are perhaps seen as experts in their area or niche. So if the thought of riding the coat tails of […]

The question some businesses are asking themselves these days, “To bot, or not to bot?” But the reality is, chatbots are a fantastic automated solution that allow businesses and organizations the power to handle not only more customers at once, but to also do it simultaneously. Talk about some bang for your buck! But one […]

Numbers have mattered to humans since the earliest civilizations…but some have mattered more than others. As humans, it’s harder to use just any number to make sense of things. We prefer to use round numbers.

In this episode I share how my thinking on “Black Lives Matter” vs. “All Lives Matter” has evolved.  Not usually the material we cover on the Agents of Change podcast, but I’m realizing how this movement touches every aspect of our lives, regardless of our color. I don’t have any answers, as I’m just beginning […]