Category: Digital Advertising/Marketing

You may know it as Influencer Marketing but Mike Allton uses terms like partnership marketing and affiliates. Discover how to manage influencer marketing in the real world.

Moz’s Cyrus Shepard reminds us that you need to rank for what people are actually searching for, not what you think they’re searching for. That means truly understanding exactly what a keyword is, and prioritizing keywords by potential.

Caitlin Halpert from 3Q Digital, can attest that with a little creative “pushing of the boundaries”, and letting the data from your creative testing do the talking, you just may find you’re driving more growth and efficiency through these new ideas.

Email marketing wizard, Tarzan Kay, runs successful email marketing campaigns by staying authentic, consistent, and driving meaningful engagement.

B2B marketing expert James Soto will attest, the B2B buying cycle is much longer than it is for B2C, and customer expectation is different.

Doug Morneau is here to explain that renting an email list is much different, and how it can help you reach more of your ideal, targeted customers.

In a nutshell, influencer marketing is really just a type of social media marketing that uses product mentions and endorsements from influencers – people who have already built up a loyal and dedicated following, and are perhaps seen as experts in their area or niche.

The question some businesses are asking themselves these days, “To bot, or not to bot?” But the reality is, chatbots are a fantastic automated solution that allow businesses and organizations the power to handle not only more customers at once, but to also do it simultaneously. Talk about some bang for your buck!

It's crazy to think that we've done 350 episodes of the Agents of Change podcast. That's nearly 7 years of content for a weekly podcast.