Category: Digital Advertising/Marketing

There are many reasons why repurposing content is smart. First off, why reinvent the wheel? If you have a piece of content – whether it’s a blog post, a podcast, or an infographic, that’s done really good for you, it just makes sense to get more mileage out of it. Not only that, it saves […]

Have you ever sat down and thought about all of the life lessons you know now, but wish you knew when you were just starting out? Do you have some sage advice you’d like to pass on to a budding entrepreneur or upcoming college graduate? Business renaissance man, Guy Kawasaki, is here today dishing out […]

Like any social platform out there, LinkedIn is always changing and evolving, as is its algorithm. So you’ve got to stay in the loop and keep your profile and content fresh to make sure you’re connecting with not just a lot of people, but with the right people. We gathered some of your top LinkedIn […]

This is a special episode of The Agents of Change Podcast. I’ve been getting a lot of questions around how—or even if—you should market a business during the Coronavirus (COVID-19.) As someone who owns a digital marketing agency, (and runs a podcast on digital marketing), I’ve been giving this a lot of thought. Here’s my […]

Once upon a time LinkedIn was a very different place than it is now. It used to be that you kept your network small and tight knit, and it was treated more as a ‘connect & pitch’ platform. But Gaetano DiNardi is here to tell you that LinkedIn has transformed into more of a broadcasting […]

If you’re a small to medium sized business, you’re probably short on both time and money, so you’ve taken a DIY approach to many aspects of your business. But when it comes to SEO, this can seem like an impossibly daunting task that only an expensive professional should tackle. Well, take it from Matthew Woodward, […]

When it comes to digital marketing, content is king. But it’s also difficult and time consuming to create. So how can you create content that works well in both search and social? Melissa Sciorra, who is the Senior Manager of SEO & Content Marketing for SmarterTravel Media, shows us how your content can do double […]

We might think we know what our customers are thinking, but we’re wrong, according to revenue coach, Kristin Zhivago. And in order to really go down that journey of better customer service, you first need to toss aside any expectations of what you think your customers are going to say, and actually be willing to […]

Not getting the results you want from your most recent Facebook Ads campaign? Was it the creative? The targeting? The bid? In this week’s episode we unpack a wildly successful Facebook Ad to better understand what works and what doesn’t. Jason Hunt, of Merged Media, was gracious enough to share some details of a marketing […]

To some people, Public Relations seems like this mysterious and intricate job reserved for people that have spent their careers making a lot of important and influential connections with big names in various industries and professions. And although that may be true for some in the business, even a PR expert like Dmitry Dragilev promises […]