Digital Advertising/Marketing Podcasts

Video has proven itself to be a valuable part of a good marketing plan when it comes to attracting and promoting your business to your target audience. It goes hand in hand with other strategies – such as SEO – as it can help to increase the time people spend on your website and pages, and position you as a trusted source in your field.

Every aspect of your operational process contributes to the success of your business. This means there is a lot to keep track of as you make changes along the way to grow and improve. And as Steph Nissen from Atomic Revenue reminds us, the whole point of a CRM is to make your life easier.

Dr. Robert Brooks, a clinical psychologist who researchers, presents on, and writes about resilience. I wanted to hear from him what we should be saying to our prospects and customers, as well as our team members, to nurture resilience and help them through this crisis.

Top digital marketers, like Kim Garst, preach the benefits of content repurposing as part of their strategy to help businesses build, grow, and scale.

Guy Kawasaki, is here today dishing out advice, reflections, and truth bombs, and explaining that you’re not going to find your dream job right out of college, nor is the path to success and happiness linear. And that’s absolutely fine.

Like any social platform out there, LinkedIn is always changing and evolving, as is its algorithm. So you’ve got to stay in the loop and keep your profile and content fresh to make sure you’re connecting with not just a lot of people, but with the right people.

I’ve been getting a lot of questions around how—or even if—you should market a business during the Coronavirus (COVID-19.) Here’s my take on marketing and advertising during a crisis.

Once upon a time LinkedIn was a very different place than it is now. It used to be that you kept your network small and tight knit, and it was treated more as a ‘connect & pitch’ platform. But Gaetano DiNardi is here to tell you that LinkedIn has transformed into more of a broadcasting platform these days, where you use it to amplify your content.

If you’re a small to medium sized business, you’re probably short on both time and money, so you’ve taken a DIY approach to many aspects of your business.

When it comes to digital marketing, content is king. But it’s also difficult and time consuming to create. Melissa Sciorra shows us how your content can do double duty.