Category: Digital Advertising/Marketing

When you hear the term “ADA compliant”, you might immediately think of buildings and how they’re supposed to be handicapped accessible for people in wheelchairs. But you need to think broader in this digital age. There’s more for consumers than just visiting brick and mortar shops. These days, a great deal of shopping and research […]

One of the best ways to create a rapport with your customers and earn their trust is through storytelling. When you learn to tell stories that customers in all points of your sales funnel can relate to, you’ve made your product or service that much more valuable to them. The ideal way to create your […]

There are definitely best practices to consider when it comes to utilizing LinkedIn. For one, don’t just park you resume there and wait for the job offers to come rolling it – it’s not going to happen.  But if you follow the sage advice of Tom Libby from Diversified Sales Solutions and Smarketing Connect, you […]

Regardless of the excuses you keep coming up with for not including video as part of your marketing plan, if you’re serious about growing your business, you can’t put it off any longer. According to Lou Bortone, thought leader and video pioneer since the launch of YouTube, video is must-have marketing. You know the saying, […]

In today’s episode, I share those changes, but also how we made the business decisions around them. I’m hoping that by sharing what we did, it will help you in any marketing or other business initiatives you’re looking to launch in 2020 or beyond.

Looking for data-driven advice on how you should be using video to engage your audience? Want fresh approaches to standing out on YouTube and getting more views? Want to discover the latest tactics that are working for video marketing? Michael Stelzner shares the approach to video and YouTube that has been working for Social Media […]

Taking a human-centric approach to SEO and digital marketing will go a long way to getting you in front of your most ideal audience, versus just pushing out ad impressions to the masses. That’s exactly the approach that Jason White and his team at PMG are taking to help some of the biggest brands out […]

Your business is more than just a commodity, so price should not necessarily be the differentiating factor between you and your competition. Brand message expert Jeffrey Shaw shares how to create innovative branding strategies around the specific audience you wish to target and how to speak to them in their own lingo. Integrating your customer’s […]

By now we’ve all been told time and again about the importance of your email list when it comes to creating your marketing campaigns. But there’s a bit more to it than just shooting off a few emails. Aweber’s Jill Fanslau has helpful and insightful tips and strategies that you can immediately put into action […]

It is a proven fact that one of the largest influencing factors for gaining local visibility in Google is by optimizing your Google My Business listing. After all, Google My Business is essentially your nerve center for controlling how the way your business’s information is displayed on Google and Google Maps during searches. If getting […]