Category: Digital Advertising/Marketing

By now we’ve all been told time and again about the importance of your email list when it comes to creating your marketing campaigns. But there’s a bit more to it than just shooting off a few emails. Aweber’s Jill Fanslau has helpful and insightful tips and strategies that you can immediately put into action […]

It is a proven fact that one of the largest influencing factors for gaining local visibility in Google is by optimizing your Google My Business listing. After all, Google My Business is essentially your nerve center for controlling how the way your business’s information is displayed on Google and Google Maps during searches. If getting […]

We’re all used to video marketing on platforms like YouTube, Facebook, Instagram, Snapchat, Tik Tok…the list goes on. That’s great for one to many communication and marketing. But how about leveraging the power of video—the visceral eye-to-eye, face-to-face style communication—in our emails? Our outreach emails. Our follow up emails. Our proposal emails. We speak with […]

If you find the process of Facebook Ads to be overwhelming, you’re certainly not alone. But besides having great content, an audience, and an ad budget, Facebook Ads expert Amanda Robinson  can’t stress enough the importance of building a solid foundation for your ads, and of course testing the heck out of them in a […]

How do you market to people who don’t even realize you, your business, or your industry exist? How do you best use social buttons on your website? And how many branded domains should you be renewing each year? Answers to these questions and more on this week’s episode of the Agents of Change podcast!

Looking to rank higher in Local Search? Want to reach page one in the Map Pack (aka the Local Pack?) Should you focus on reviews or on Google Posts?. In this interview, Local Search Marketer John Paglio answers all these questions and more as we look to help you get found for all your local […]

One of the most important things you can do after a big event, launch, or campaign, is to review it and figure out how you can do it even better the next time.

By now we’ve all learned that appeasing Google’s authoritative and ever changing algorithm will go a long way in helping us rank higher on the search engine. Structured data takes a technology-based approach to SEO, where it helps to better organize the data on your website so that it’s more easily processed and analyzed by […]

Thanks to Siri, Alexa and Google Home – among other devices – voice search is having a huge impact on content marketing, and will account for nearly half of all searches by 2020. Which makes sense when you think of the consumer convenience it offers with better efficiency and cool tech options.  But as Courtney […]

One area that nearly all businesses struggle with is how to price their products and services. Add to that the pressure of knowing that how you price is a direct reflection of your brand’s position and value in the marketplace. According to Paul Klein, it’s not just a matter of charging more or raising your […]