Category: Digital Advertising/Marketing

If you’ve been looking for another way to reach your clients, have you considered online courses? Once you have determined the major pain points and problems they’re having and know definitively how you can help them, creating an online learning course for them is a creative way to reach them and earn revenue at the […]

We are living in an age of video, and it’s only continuing to grow. With mobile devices making it easy and convenient to consume video content, they’re aso making it easy to create and distribute it. Smart business owners are looking to experts like Monique Johnson to help them leverage this power to grow their […]

You’ve decided to start a podcast – Congratulations!  Maybe you’ve already figured out your platform and format, contacted possible guests, and perhaps even decided on the first few episodes. But how about your marketing strategy?  According to Laura Pence Atencio, you should be starting this at least 90 days prior to your launch date.  Unlike […]

Marketing a local business comes with its own unique set of challenges. Local business marketing expert Stacy Tuschl is here to remind us not to assume that people already know who we are, and also not to just copy what our competitors are doing. Taking a creative and proactive approach to marketing your local business, […]

With paid search advertising continuing its rapid growth, it’s becoming more competitive and more difficult to generate great results. That’s where Tim Jensen comes in, to help you inject innovation and creativity into your advertising to boost your ROI and lead gen. You need to understand not only your customers but also your competition – […]

When considering a website redesign when you already have an established audience, the last thing you want to do is change everything on them that’s going to give off not only a different look, but a different feel. Chris Dayley urges us to remember that your website is not for you, it’s for your users, […]

We’ve been told time and again that we need to be measuring our marketing efforts. But what exactly does that mean? Checking your Analytics is a good first step, but any measurement marketing expert, like (Chris) Mercer, will tell you that you need to go deeper and be able to turn that basic data into […]

With its convenience, ease, and variety of offerings, more and more people continue to do their shopping online.  And with Google’s current algorithms, good guys really do finish first. So experts like Dale Bertrand are here to teach you the importance of creating an e-commerce site that will build trust, authority, and rank high with […]

Every good brand needs three good, strong legs to stand on; verbal identity, visual identity and value identity. When one of these legs isn’t aligned with the others, it can throw off the entire balance of the brand. Mike Kim has been working with top brands to help them find that balance within their marketing. […]

What would you say to the “you” just starting your business? For my 300th episode, and having recently celebrated 22 years running flyte new media, I thought I’d like to talk to that guy starting a business in his apartment bedroom, and provide him the advice I’ve learned over the years. Here’s what I’d tell […]