Category: Digital Advertising/Marketing

Really, AI has been around as long as computers have. But over time, AI and machine learning have been able to take over certain functions in more concise, error-proof, and productive ways than humans can. We have benefitted from this in ways that encompass Netflix being able to recommend the kind of shows we like […]

Businesses are always looking to find creative ways to target their audience, and geo-fencing fits that role perfectly. By setting up a geo-fence – or a virtual boundary – it allows businesses to access mobile device user’s WiFi/cell date/GPS to trigger push notifications, text messages, alerts, and even targeted advertisements, to deliver location-based marketing data. […]

What happens when you let a Pinterest expert take over your business account?  Rich Brooks found out the answer when he let Alisa Meredith do that very thing. The result: she helped him turn his dumpster fire into a well-oiled machine. If only more businesses saw Pinterest as the search engine that it is, instead […]

You don’t have to look far to find influencers. They’re the people that have established their own following through their use of tools like blogs and social media to let their followers know when something is good (or less than stellar). It’s amazing what people will do when they get something above and beyond what […]

Improvisation on stage can be a scary, intimidating thing. Sure, you have some rough guidelines and an end goal, but you’re never quite sure of the twists and turns you’ll take in the middle. Well, isn’t business a lot like that, too? And just like the way an improv performer can reel in an audience […]

There’s nothing quite like a live event–a conference, expo, or business networking gathering–to learn a connect with like minded people. However, too many people don’t take full advantage of the opportunity.   In today’s episode we’re going to talk about how you can get more out of any business event with a little bit of […]

When you’re starting out with your business you’re doing it all; making phone calls, fulfilling orders, handling social media, accounting, making travel arrangements, and everything else in between. But one of the main reasons we take the leap into entrepreneurship is to have more time, not less. One way to achieve that without bringing on […]

Conversion rate optimization (CRO) are the strategies and tactics that create an experience that allows you to convert visitors into customers on your website. To do this effectively you need to differentiate yourself from the rest of the pack, and you can do that with things like building brand affinity and creating offers that differ […]

Facebook is changing their algorithm again. This time you’ll be seeing less public content from businesses, brands, and the media, and more content that promotes meaningful interactions between people (get ready to see more pictures of your great aunt’s cat showing up in your newsfeed). This means businesses are going to have to work harder […]

A Facebook Group is a great way to communicate and share common interests, information, and opinions around a common cause or goal. Anyone can setup and manage a Group as small or as large as you want. Facebook groups also offer many options to suit a particular Groups needs; you can make it public, private […]