Category: Digital Advertising/Marketing

Whatever your take on influencer marketing, you'll want to check out this week's guest, Angus Nelson. Angus is the president of Life of Dad, an influencer marketing agency and an influencer in his own right. He'll show you how your company can engage with influencers, and even help you determine if you're fit to be an influencer for someone else!

Whatever your take on influencer marketing, you'll want to check out this week's guest, Angus Nelson. Angus is the president of Life of Dad, an influencer marketing agency and an influencer in his own right. He'll show you how your company can engage with influencers, and even help you determine if you're fit to be an influencer for someone else!

Improvisation on stage can be a scary, intimidating thing. Sure, you have some rough guidelines and an end goal, but you're never quite sure of the twists and turns you'll take in the middle. Well, isn't business a lot like that, too? And just like the way an improv performer can reel in an audience with good storytelling, the same is true in business.

There's nothing quite like a live event--a conference, expo, or business networking gathering--to learn a connect with like minded people. However, too many people don't take full advantage of the opportunity. In today's episode we're going to talk about how you can get more out of any business event with a little bit of preplanning, whether you're a newbie or an old hand. Also, I'm going to be sharing some of what I picked up at Social Media Marketing World 2018 and what changes I'll be making to my own business.

Are you so busy that you wish you could clone yourself? Well, that's not legal, in the U.S. at least, so I'm not going to recommend it. However, I may have another option that is legal: finding a VA, a Virtual Assistant, that can help take care of the grunt work in your business so you can focus on the things that only you can do, and that you love doing.

Conversion rate optimization (CRO) are the strategies and tactics that create an experience that allows you to convert visitors into customers on your website. To do this effectively you need to differentiate yourself from the rest of the pack, and you can do that with things like building brand affinity and creating offers that differ from everyone else.

Businesses and brands are going to have to pay more attention to what they're posting and make sure they're creating content that invites and encourages real, meaningful conversations. Gone are the days of link dropping. It's time to explore other avenues such as Facebook Live, increasing the ad budget, and utilizing Facebook Groups.

Facebook groups offer many options to suit a particular Groups needs; you can make it public, private or secret, you can make admission limited or open, you can set guidelines for admission as well as for the Group members themselves. With the impending changes looming with how marketers can utilize Facebook, the Groups aspect offers another way to direct traffic to your other platforms, and even monetizing

Every dollar counts in today's world of digital marketing. Our businesses are utilizing so many different platforms and technologies that we have to be able to effectively deploy these in a way that is both cost effective to you, and provides an optimal user experience for those visiting your website and apps. The way to do that is with tag management tools.

There is a whole lot more to Facebook ads than just "boosting" a post. Just throwing money at Facebook isn't the answer. Your business should have an end goal, and then a strategy in place for how to reach that goal, including where within that process to use Facebook ads. Otherwise, you're just wasting money.