Digital Advertising/Marketing Podcasts

It's pretty common these days for businesses to use Facebook ads for business, but have you considered the power of YouTube ads? Everyone knows that video is a powerful way to capture your potential audience's attention, and even more than Facebook, people turn to YouTube to find answers to problems they're having.

Really, AI has been around as long as computers have. But over time, AI and machine learning have been able to take over certain functions in more concise, error-proof, and productive ways than humans can. We have benefitted from this in ways that encompass Netflix being able to recommend the kind of shows we like based on our viewing history, all the way to bidding on PPC ads on our behalf based on certain data it's picked up from the various platforms.

Businesses are always looking to find creative ways to target their audience, and geo-fencing fits that role perfectly. By setting up a geo-fence - or a virtual boundary - a business can trigger push notifications, text messages, alerts, and even targeted advertisements, to deliver location-based marketing data.

Whatever your take on influencer marketing, you'll want to check out this week's guest, Angus Nelson. Angus is the president of Life of Dad, an influencer marketing agency and an influencer in his own right. He'll show you how your company can engage with influencers, and even help you determine if you're fit to be an influencer for someone else!

Whatever your take on influencer marketing, you'll want to check out this week's guest, Angus Nelson. Angus is the president of Life of Dad, an influencer marketing agency and an influencer in his own right. He'll show you how your company can engage with influencers, and even help you determine if you're fit to be an influencer for someone else!

Improvisation on stage can be a scary, intimidating thing. Sure, you have some rough guidelines and an end goal, but you're never quite sure of the twists and turns you'll take in the middle. Well, isn't business a lot like that, too? And just like the way an improv performer can reel in an audience with good storytelling, the same is true in business.

There's nothing quite like a live event--a conference, expo, or business networking gathering--to learn a connect with like minded people. However, too many people don't take full advantage of the opportunity. In today's episode we're going to talk about how you can get more out of any business event with a little bit of preplanning, whether you're a newbie or an old hand. Also, I'm going to be sharing some of what I picked up at Social Media Marketing World 2018 and what changes I'll be making to my own business.

Are you so busy that you wish you could clone yourself? Well, that's not legal, in the U.S. at least, so I'm not going to recommend it. However, I may have another option that is legal: finding a VA, a Virtual Assistant, that can help take care of the grunt work in your business so you can focus on the things that only you can do, and that you love doing.

Conversion rate optimization (CRO) are the strategies and tactics that create an experience that allows you to convert visitors into customers on your website. To do this effectively you need to differentiate yourself from the rest of the pack, and you can do that with things like building brand affinity and creating offers that differ from everyone else.

Businesses and brands are going to have to pay more attention to what they're posting and make sure they're creating content that invites and encourages real, meaningful conversations. Gone are the days of link dropping. It's time to explore other avenues such as Facebook Live, increasing the ad budget, and utilizing Facebook Groups.