Category: Digital Advertising/Marketing

Discover how AI is revolutionizing industries, enhancing decision-making processes, and shaping the future of business strategies with AI business strategist, Rebecca Emery. She shares her valuable insights and tips for when (and when not) to use AI, as well as her predictions for the future of AI in the corporate landscape.

You want to simplify your marketing strategy with data-driven insights! You need to eliminate the guesswork by measuring, analyzing, and taking action on analytics data. But first, you need to know what data to measure and how to set that up in your new GA4, but you’re only comfortable using Universal Analytics. Not to worry! JJ Reynolds stops by to tell us how he’s done it, and shares how to transition and find the reports that will make the difference in GA4.

“Four marketing professionals walk into an AI conference…” That’s not the start of a bad joke, I promise! But I was recently joined by three colleagues, who all traveled to Ohio for the recent Marketing AI Conference (MAICON), and we sat down to chat after about what we learned, how we plan to implement AI in our businesses and for our clients, and our predictions for the future of AI. Shout out to Andy Crestodina, Brooke Sellas, and Ron Callis for taking the adventure with me.

Are your marketing campaigns yielding the conversions you desire? If not, it’s time to assess whether your CRO strategies are holding you back. Ihor Sokolov specializes in helping businesses boost their funnel conversion rates and he’s eager to share his valuable research findings, shed light on common mistakes you may be making, and provide tips to skyrocket your conversation rates. Get ready to take your marketing game to the next level!

With the explosion of ChatGPT onto the scene, generative AI has become the focus of most people’s—and most marketers’—attention. But what other roles can AI fill in our marketing and business workflows, and how do we get started? Katie Robbert of Trust Insights gives a look into the data side of generative AI, but also what other tools are out there that we can put into use today.

Are your Google Ads missing the mark? Do you want to lower your customer acquisition costs and generate more leads and sales? Of course you do! And this week’s guest is just the person to get you there: Brooke Osmundson is a paid search expert, a Top 50 PPC Influencer, and she’s got over 100 articles under her belt at Search Engine Journal. She shares how to dial in your targeting for better results now!

Neuroscience and neuromarketing can unlock the secrets of your customers’ decision making, but they can also shed light into how you can perform better at your own marketing job! Lauren Alexander, of Neurohacker Collective, helps us take our marketing game to the next level by understanding how our brains work and the mental energy every decision takes.

Whether you’re looking to launch your first Google Ads campaign, or you’re dealing with plateaued results, you may be wondering how to better tap into Search, Display, Discovery, Shopping, and Video Ads for your business. Unravel the mystery behind Google’s wide variety of ad options with Jyll Saskin Gales as she empowers us to tap into new audiences, boost brand visibility, and achieve remarkable results.

Courses are the ultimate way to connect your business with others. By using them as a vehicle for content, you can extend what your company does beyond teaching and selling – like generating leads or providing gated resources! Sandra Scaiano is here to explain how to make deeper connections with customers through courses. 

Feeling like your sales funnel is missing something? Want to make it more engaging and personal for customers, but don’t know where to start? Make it more personable and captivating with Anne Popolizio’s techniques for providing customers the service they need rather than just pushing them toward a sale.