Category: Email Marketing/List Building

Do you really know who your customers are? Is the information you have based on data supported facts or assumptions? If your assumptions are off the mark, then you’re straying from who your customer really is and what they care about. By spending just a minimal amount of time doing some basic research and perhaps […]

Like many business owners and entrepreneurs you’re probably always searching for a new and creative way to get content out to your audience. Have you considered podcasting? Podcasting is a great way to serve up actionable items and valuable information to your audience without necessarily having to write out content in the way you would […]

It’s not an easy thing to ask for help, but it can be particularly important when you’re just starting out in business. It’s been said that the key to success – both in life and in business – is all about who you know. But how do you make the right connections with the right […]

How do you engage a diverse consumer market, in an increasingly distracted world? The concept of engagement has taken center stage, as marketers struggle to stay center stage with consumers who are searching multiple platforms on various different screens at any given time. Greg Cangialosi shares his ideas on how marketers can better engage their […]

In business, we want to make sure that we’re always front of mind for our customers and prospects. But how do we do that without inundating them with a blizzard of information, overloading them just to make sure they remember us? Maintaining inspiration within your audience is the key. You need to make them want […]

Email marketing can be a tricky beast. It’s more than just making sure you have an email list that you’re spewing out x number of emails to a week. You need to finesse your audience, make sure the content is informative, compelling and eye catching, and allows you to stay front of mind without bombarding […]

To communicate effective with your audience, your brand needs to speak to them in a way your listeners – and prospects – can relate to, understand and trust. But how do we do that effectively when there are so many different styles that appeal to so many different people? The key is to find the […]

It’s not only what you do to help a customer – but how you help them – that can make all the difference, not only for them but for your business’s success. It’s not always about just giving them what they ask for. Although it can mean a little more legwork, digging deeper to find […]

How many times have you hit that fork in the road when trying to solve a business decision? Are you worried you’re not reaching the precise audience that’s right for your business? Have you ever envisioned what your one, ideal audience member would look like if you put a face and backstory to them? Creating […]

Customers and prospects want a more personalized and relevant experience in their inbox, just like they’re getting in the apps they use, the sites they visit, and the social networks they frequent. Stephan is a content solutions architect at Bambu, an advocacy platform by Sprout Social. Before joining Sprout, he ran his own email marketing […]