Category: Email Marketing/List Building

The world of marketing is ever changing and you need to keep evolving with the changing times in order to not only just keep up, but to also succeed. What worked 10 or even 5 years ago is almost obsolete now. What can you do to entice your audience to make you stand out from […]

If you asked yourself to name one thing that all successful companies have in common, you might answer, “marketing”. But even before that, they spent a great deal of time on their branding. Branding – in essence – is developing an image, with the results to back it up. And this certainly doesn’t just apply […]

Marketers have long sought to increase the value of their products and services to tip the scale in their favor, with innovation often being the way. That’s now what consumers expect. And, the truth is, in most industries customers cannot distinguish between the offerings of different businesses or brands, so they naturally fall back on price […]

Do you know who the influencers in your business, industry or niche are? Do you know where to find them? These are the thought leaders that have built trust and credibility among their audiences through their products or services by creating great value. When you connect and engage with these influencers, you can begin to […]

If it feels like you’re spending more time and money on an ever-increasing volume of customer complaints than ever before, you’re right. But the rise of customer complaints is actually an enormous opportunity to gain insights and intelligence on your offering and operations.

I recently attended a technology event where one speaker demonstrated what NOT to do when you get the chance to talk about your business. It was an object lesson into how to immediately destroy interest and create a disconnect with the audience. Fortunately, the main speaker, Kerry Gallivan, of Chimani, provided a great example of […]

A year and half of work. One moment. 10:00 AM. Almost an hour after going live…and only a single dollar of funding. Steve, founder and creator of Pakpod, laughed. Even with all the anxiety, he knew he had done his homework. And despite that lackluster first hour, he ended his first day on Kickstarter with over […]

When defining goals and success for your PR campaigns, which metrics do you track? How do you measure your effectiveness?

Every company and campaign is different, and not every metric will make sense for every single campaign you run for yourself or your clients. Rather, it’s about choosing the right PR metrics to accurately measure success that ultimately lead to sales.

Marketers are always looking for advice on their email campaigns. How often should they send out emails, how can they improve open and click through rates? Segmenting is an often overlooked and misunderstood tactic, but a very important one. Too often marketers are concerned more with quantity over quality when it comes to their email […]

As popular television dance shows have demonstrated, if you’re going to dance, you’ve got to know the steps. But, did you also know that, if you want to shake the bottom line of your online business, your SEO and email marketing should dance together? You don’t have to know how to tango, two-step or even […]