Category: Latest News

Tired of trading your time for dollars and feeling stuck in the cycle of hourly billing? Pricing expert Jonathan Stark breaks down why hourly rates cap your income, create client friction, and keep your business from scaling. Learn smarter, more profitable pricing strategies that help you get paid for the value you deliver – not just the hours you log.

Think AI is just a magic button that spits out perfect results? Think again! The problem isn’t the tool, it’s the way we talk to it. Dustin Stout, founder of Magai, shares game-changing strategies for crafting smarter AI prompts that yield more tailored results.

AI is revolutionizing marketing, but simply automating tasks isn’t enough. Amanda Cole, Chief Marketing Officer at Bloomreach, joins us to share how businesses can build an AI-first strategy by creating an internal “AI brain” that powers marketing, sales, and customer interactions. If you’re looking to move beyond AI-generated content and harness AI for true business intelligence, this episode is for you.

Search is evolving, and if you’re not optimizing for large language models (LLMs), your brand could be invisible in AI-powered search tools like ChatGPT, Gemini, and Perplexity. SEO expert Crystal Carter returns to the show to break down exactly how businesses can increase their visibility in AI-driven search, why entities matter more than ever, and the key strategies to stay ahead as search continues to change.

Great video ads don’t just grab attention – they drive action. But what separates a forgettable video from one that converts? Video marketing expert Kevin Anson shares his key ingredients to make your audience stop scrolling, engage, and take action.

Every podcaster wants more listeners, but most are asking the wrong question. Instead of “How do I grow my podcast?” Tom Webster argues we should be asking, “Why did my podcast stop growing?” Tom, a veteran in audio research, has worked with some of the biggest names in podcasting and radio. In this episode, he explains why word of mouth is still king, why most podcasts aren’t as entertaining as their hosts think, and what you can do to create a show that keeps people coming back—and sharing it with others.

What if you could streamline your work, simplify everyday tasks, and stay consistent with your brand voice – all with AI? Brian Piper, author and digital strategist, shares how he uses custom GPTs to tackle repetitive tasks, optimize workflows, and even plan family meals.

What does it take to stand out in a noisy world of content and build a legacy that lasts? In this episode, I’m joined by Joe Pulizzi, bestselling author and one of the pioneers of content marketing, as he shares his insights on using books as a cornerstone of your marketing strategy, finding your unique “content tilt,” and creating meaningful impact through storytelling and service.

Curious about how AI can transform your marketing strategy? AI strategist Liza Adams shares her expertise on using AI as a thought partner to elevate marketing from tactical execution to strategic innovation. She explains her GRACE framework and teaches us how to balance AI’s potential with human insight, to uncover how AI can amplify the best of your business.

Tired of marketing that pressures, manipulates, and leaves a bad taste? Rai Cornell shows how understanding what makes your customers tick can transform your business. Learn how her ELITE framework helps you connect authentically, ditch the FOMO tactics, and turn buyers into lifelong fans.