Category: Latest News

Search is evolving, and if you’re not optimizing for large language models (LLMs), your brand could be invisible in AI-powered search tools like ChatGPT, Gemini, and Perplexity. SEO expert Crystal Carter returns to the show to break down exactly how businesses can increase their visibility in AI-driven search, why entities matter more than ever, and the key strategies to stay ahead as search continues to change.

Great video ads don’t just grab attention – they drive action. But what separates a forgettable video from one that converts? Video marketing expert Kevin Anson shares his key ingredients to make your audience stop scrolling, engage, and take action.

Every podcaster wants more listeners, but most are asking the wrong question. Instead of “How do I grow my podcast?” Tom Webster argues we should be asking, “Why did my podcast stop growing?” Tom, a veteran in audio research, has worked with some of the biggest names in podcasting and radio. In this episode, he explains why word of mouth is still king, why most podcasts aren’t as entertaining as their hosts think, and what you can do to create a show that keeps people coming back—and sharing it with others.

What if you could streamline your work, simplify everyday tasks, and stay consistent with your brand voice – all with AI? Brian Piper, author and digital strategist, shares how he uses custom GPTs to tackle repetitive tasks, optimize workflows, and even plan family meals.

What does it take to stand out in a noisy world of content and build a legacy that lasts? In this episode, I’m joined by Joe Pulizzi, bestselling author and one of the pioneers of content marketing, as he shares his insights on using books as a cornerstone of your marketing strategy, finding your unique “content tilt,” and creating meaningful impact through storytelling and service.

Curious about how AI can transform your marketing strategy? AI strategist Liza Adams shares her expertise on using AI as a thought partner to elevate marketing from tactical execution to strategic innovation. She explains her GRACE framework and teaches us how to balance AI’s potential with human insight, to uncover how AI can amplify the best of your business.

Tired of marketing that pressures, manipulates, and leaves a bad taste? Rai Cornell shows how understanding what makes your customers tick can transform your business. Learn how her ELITE framework helps you connect authentically, ditch the FOMO tactics, and turn buyers into lifelong fans.

Ever notice how some copy just flows while other copy feels like it’s fighting you every step of the way? This week on the podcast, I sat down with Nikki Rausch, CEO of Sales Maven, to discover how we can use NLP (neuro-linguistic programming) techniques to write more engaging copy that converts. Whether you’re writing emails, social posts, or sales pages, Nikki shares actionable tips to help you connect with your readers and move them to action.

Building a business can feel like juggling endless tasks and audiences, but what happens when you focus your efforts on a specific niche? Rachel Honeyman of HoneyBeBold shares how niching down transformed her branding and web design business, allowing her to attract mission-driven female entrepreneurs and create impactful, purpose-driven work. If you’ve ever struggled with clarity in your brand or business, this conversation is for you!

Are you ready to take your content creation to the next level? Jeff Sieh his insights on crafting eye-catching, original visuals with AI tools like Midjourney and Ideogram. Whether you’re a marketer, solopreneur, or content creator, Jeff’s tips will help you create standout images that amplify your brand while saving time and effort.