Category: Latest News

AI isn’t just another buzzword in the marketing world—it’s a competitive advantage that’s changing how we work. While AI certainly has its limitations (bias, hallucinations, data security concerns), the businesses who figure out how to harness its power will pull ahead. In this episode, I’m breaking down five concrete, practical applications that you can implement immediately to work smarter, not harder.

Video is everywhere, but for many businesses, creating high-quality content still feels overwhelming. How do you move beyond basic smartphone clips and craft videos that truly elevate your brand? In this episode, Kurt Grazer, owner of Knack Factory, helps us break down the process of working with a videographer, from planning and scripting to filming and distribution – so you can get the most out of your investment.

Whether you’re just starting out or looking to refine your AI strategy, there’s a clear path to getting faster, better, and smarter with AI. In this episode, Dan Sanchez, AI Strategist at Social Media Examiner, breaks down practical ways to integrate AI into your workflow – helping you speed up repetitive tasks, improve content quality, and even use AI as a personal coach to level up your strategy.

Tired of trading your time for dollars and feeling stuck in the cycle of hourly billing? Pricing expert Jonathan Stark breaks down why hourly rates cap your income, create client friction, and keep your business from scaling. Learn smarter, more profitable pricing strategies that help you get paid for the value you deliver – not just the hours you log.

Think AI is just a magic button that spits out perfect results? Think again! The problem isn’t the tool, it’s the way we talk to it. Dustin Stout, founder of Magai, shares game-changing strategies for crafting smarter AI prompts that yield more tailored results.

AI is revolutionizing marketing, but simply automating tasks isn’t enough. Amanda Cole, Chief Marketing Officer at Bloomreach, joins us to share how businesses can build an AI-first strategy by creating an internal “AI brain” that powers marketing, sales, and customer interactions. If you’re looking to move beyond AI-generated content and harness AI for true business intelligence, this episode is for you.

Search is evolving, and if you’re not optimizing for large language models (LLMs), your brand could be invisible in AI-powered search tools like ChatGPT, Gemini, and Perplexity. SEO expert Crystal Carter returns to the show to break down exactly how businesses can increase their visibility in AI-driven search, why entities matter more than ever, and the key strategies to stay ahead as search continues to change.

Great video ads don’t just grab attention – they drive action. But what separates a forgettable video from one that converts? Video marketing expert Kevin Anson shares his key ingredients to make your audience stop scrolling, engage, and take action.

Every podcaster wants more listeners, but most are asking the wrong question. Instead of “How do I grow my podcast?” Tom Webster argues we should be asking, “Why did my podcast stop growing?” Tom, a veteran in audio research, has worked with some of the biggest names in podcasting and radio. In this episode, he explains why word of mouth is still king, why most podcasts aren’t as entertaining as their hosts think, and what you can do to create a show that keeps people coming back—and sharing it with others.

What if you could streamline your work, simplify everyday tasks, and stay consistent with your brand voice – all with AI? Brian Piper, author and digital strategist, shares how he uses custom GPTs to tackle repetitive tasks, optimize workflows, and even plan family meals.