Category: Latest News

Your success with email marketing lies in providing helpful, useful content that aligns to what your target personas need.  B2B marketing expert Aaron Marks explains how putting out content catered towards our ideal customers, and providing them with the information they need, will translate to success in all your marketing.  

To maximize the impact of your website content, choose strategies that will help push it to the top of search engine results like focusing on optimizing page length and voice, doing extra research for improved SEO rankings, or even adding videos. Meg Casebolt shares her 3-month plan to help us see impressive boosts in visibility […]

Twitter is in the news, but maybe not for the best of reasons. As a marketer, should you stick it out or jump ship? And whether on Twitter or an alternative, how do you build and engage your audience? Brandon Cockrell of Linchpin Sales Interactive shares that tactics that have worked for him and his […]

Concluding a two-part interview, today we look at how a real business—built around NFTs and Web 3—works. We’ll look at the business model, how they attract customers, and how they generate revenue. To do that, we’ll be chatting with Michael Cirino and Harry Rosenblum of House of Attention and St3ak.  

Ever wonder if there’s a business case for NFTs? Or how you can leverage Web 3 in your business to reach and engage your ideal customers? Today we speak with Michael Cirino and Harry Rosenblum of House of Attention and St3ak to find out how you should be approaching Web 3 in your own business. […]

Many businesses have scaled back or abandoned Facebook Ads, which means it’s a prime time for you to jump in or double down. But if you don’t understand the new restrictions or what first party vs. third party data is, you’re likely to lose money. To avoid that fate, we’ve got Facebook Ads expert, the […]

Can a bot market better than you can? Probably not, at least not today, but AI can help you become a better, more effective marketer now.  “AI Nerd” Thomas Helfrich gives us a closer look at what AI can do, the tools that are available, and how to put it into your workflow and content […]

How can you use a podcast to build your business? Well, there’s not just one right answer. In today’s episode, we look at how to leverage podcasts for lead gen, for networking, for thought leadership, and more. Podcaster Katie Brinkley joins us to talk through great use cases for podcasting for your business with enough […]

Creating consistent, valuable blog content is a challenge for most businesses and marketers. Missed deadlines, writer’s block, and uncertainty around what you should be blogging about can stop your productivity. Thankfully, Sarah Panus shares how to use SEO and her FED method to generate an editorial calendar that will drive your content creation for a […]

Earned media can be a powerful way to raise brand awareness, drive traffic, and generate sales. But to get journalists to pay attention, you need to have a powerful hook. eReleases founder, Mickie Kennedy, shares his proven method for creating that hook and then leveraging digital marketing to take your message even further.