Category: Latest News

There are many tools in the marketer’s toolbox, but should we be putting more emphasis on owned assets? Casey Hill from Active Campaign helps us dig into how to use our owned assets to optimize our consumer behavioral data, control our narrative, capture attention, and ultimately build authentic customer relationships.

Discover the art of maximizing website conversions with Marty Greif, a seasoned expert in Conversion Rate Optimization (CRO). In this enlightening episode of “The Agents of Change,” Marty unravels the secrets to transforming your website into a high-converting machine. From understanding visitor psychology to leveraging analytics and heat maps, Marty provides actionable insights that can revolutionize your digital marketing strategies.

Ever wondered about the importance of schema—or structured data—in SEO? In competitive niches, it could give you the boost you need to get to page one and drive more qualified traffic through organic search. Crystal Carter, head of SEO Communications at Wix, is here to spill the beans on why schema matters more than you think!

If you’ve ever found yourself staring at stagnating metrics or struggling to revive the pulse of your PPC efforts, you’re in the right place. Andrew Percey of Prometheus PPC is here to unravel expert strategies, actionable insights, and success stories that will help you transform your flatlining paid search campaign into a thriving powerhouse.

What goes into designing a great website? Uncover the secrets behind crafting visually stunning websites that seamlessly blend aesthetics with functionality. Arsh Sanwarwala, from ThrillX, spills their strategy on creating user-friendly, results-driven online experiences.

Boost your business and generate income by creating and marketing online courses! No matter your industry, online courses can establish your brand, increase awareness, and showcase your expertise. Nicki Krawczyk, creator of the Circuit Sales System, explains how online courses help us educate customers, demonstrate industry leadership, and expand our offerings to help grow our business.

As marketers, we should be using data to paint a clearer picture for us about the people who are already buying from us, as well as get a better understanding of who’s likely to become our next customer. It’s those patterns that will help us get with where we want to go next with our marketing. Phil Case explains how data driven information can really accelerate our understanding of who our customer is and how to best engage and interact with them.

Now that we’re becoming more experienced at using AI tools, how do we make sure all of the content out there isn’t just AI generated? Madelaine Lambert of Originality.ai teaches us how to become “AI sleuths” to differentiate how certain content was created….and possibly even how to outsmart the AI detection software.

Join us as we explore how authenticity takes center stage, making TikTok an invaluable tool for businesses seeking meaningful connections with their audience. Keenya Kelly is here to enlighten us on the captivating world of TikTok and its role in shaping the future of digital marketing.

AI is reshaping the landscape of idea generation and strategy development, providing an unparalleled blend of creativity and strategic advantage. How many of your current tasks could be streamlined – saving you time, money, and frustration – that you’re not utilizing AI for? Mike Kaput from Marketing AI Institute shared valuable insights on how to leverage AI effectively within your business.