Category: Measurement

As marketers, we should be using data to paint a clearer picture for us about the people who are already buying from us, as well as get a better understanding of who’s likely to become our next customer. It’s those patterns that will help us get with where we want to go next with our marketing. Phil Case explains how data driven information can really accelerate our understanding of who our customer is and how to best engage and interact with them.

You want to simplify your marketing strategy with data-driven insights! You need to eliminate the guesswork by measuring, analyzing, and taking action on analytics data. But first, you need to know what data to measure and how to set that up in your new GA4, but you’re only comfortable using Universal Analytics. Not to worry! JJ Reynolds stops by to tell us how he’s done it, and shares how to transition and find the reports that will make the difference in GA4.

Are your marketing campaigns yielding the conversions you desire? If not, it’s time to assess whether your CRO strategies are holding you back. Ihor Sokolov specializes in helping businesses boost their funnel conversion rates and he’s eager to share his valuable research findings, shed light on common mistakes you may be making, and provide tips to skyrocket your conversation rates. Get ready to take your marketing game to the next level!

Confused by GA4? Feeling overwhelmed by the loss of Universal Analytics? You’re not alone! But GA4 offers powerful new tools for mapping and improving your customer’s journey through your website! Josh Cuttill of (un)Common Logic is here to help us gain a better understanding of how GA4 works, and how it can work for you.