Category: Podcasts

Say it with me… “Pinterest is a search platform.” Yup, it’s true. Just ask Pinterest expert, Lindsay Shearer. She shared with us specific tips to help drive more organic traffic to your site and how turn that into customers. With most marketers turning to platforms like Facebook, that means there is less competition so the […]

As marketers, it’s always in our best interest to ensure that our sales funnels and customer journey’s are dialed in when it comes to paid ads, before you start tossing money at them. Dubbed a “visionary marketer” by the American Marketing Association, Michael “Buzz” Buzinski of Buzzworthy Integrated Marketing is here to tell us how […]

Nancy Harhut, of HBT Marketing, is here to explain to us how mixing a little behavioral science in with our marketing campaigns can actually help us to track down, analyze, and understand the consumer’s decision-making process better, and therefore become more successful in the ways we choose to target them. 

SEO is more than just stuffing keywords into an article or other content piece. If people aren’t searching for it and it’s not what you do, then don’t create content for it!   According to Dmitrii Kustov of Regex SEO, there are 4 key ingredients when it comes to SEO and optimization. In this episode, we dive […]

What is an effective email marketing campaign? By now I think we all know that it’s not measured simply by the number of emails we send out, but rather the quality of those emails. So what’s the key to sending emails that get opened and convert to leads and sales? Today we talk with Teresa […]

It’s not enough to just throw some blog posts and other content online if you want to rank in the search engines. And reaching the top 3 once also doesn’t mean it’s there to stay. But what can you do to increase your chances of ranking high and being seen as a source that consistently […]

All brands say they want to be different, but very few actually take that jump and do it – or at least do it successfully. So what does it take to ‘wow’ the masses and elevate your brand above others? Denise Blasevick, of S3 Agency, fills us in on what to steer clear of and […]

Humans make 35,000 decisions every day. So once we understand that the way in which we present information makes a difference in what people are going to choose, it suddenly takes marketing our brand or products to a whole new level.   Using techniques such as anchoring, priming and reciprocity, Melina Palmer from The Brainy Business, explains how […]

Video is critical to your digital advertising, social media, and your sales funnels. With so many of your potential customers scrolling platforms like Facebook, Instagram, and YouTube, you’ll need to create videos that get attention.   But what goes into a video that’s going to not only stop the scroll, but create awareness, interest, desire, and action? Krista Mashore is […]

Whether you call it the “buyer’s journey” or the “sales funnel”, the messaging for each stage needs to be appropriate. Discover what type of messaging and ads work for awareness, consideration, and decision.   Brendan Hughes of Optily shares with us what works and what doesn’t, and how to attribute your sales to the right message and the […]