Category: Podcasts

Humans make 35,000 decisions every day. So once we understand that the way in which we present information makes a difference in what people are going to choose, it suddenly takes marketing our brand or products to a whole new level.   Using techniques such as anchoring, priming and reciprocity, Melina Palmer from The Brainy Business, explains how […]

Video is critical to your digital advertising, social media, and your sales funnels. With so many of your potential customers scrolling platforms like Facebook, Instagram, and YouTube, you’ll need to create videos that get attention.   But what goes into a video that’s going to not only stop the scroll, but create awareness, interest, desire, and action? Krista Mashore is […]

Whether you call it the “buyer’s journey” or the “sales funnel”, the messaging for each stage needs to be appropriate. Discover what type of messaging and ads work for awareness, consideration, and decision.   Brendan Hughes of Optily shares with us what works and what doesn’t, and how to attribute your sales to the right message and the […]

We’re constantly on the lookout for new and creative ways to help our brands stand out from the crowd, but why aren’t more brands using humor? Look at fast food chains like Wendy’s or Taco Bell, they’re killing it on their social channels because they’ve found a successful way to merge humor into their content […]

It’s one thing to close a sale with a customer, but how do you get closer to them in a way that goes above the transactional relationship where you become a business they actually care about and that matters to them? Selling things is great, but nurturing relationships with die-hard evangelists for your business is […]

Data mining allows businesses to collect a pile of not only interesting, but very useful data, that can be used to help with growth as well as helping to determine what is and isn’t working with their current products and/or marketing strategies. This data can be very useful when it comes to finding patterns, changes, […]

Are you struggling with your digital marketing? Unable to stand out online? The problem may not be your tactics or the channels you choose, but instead, it’s because you haven’t spent the time upfront determining what makes you remarkable.

Are your Facebook Ads working as hard as you’d like them to? Do you find that the promise of leads and sales from advertising on Facebook hasn’t been fulfilled? Well, today we’re going to be diving into what most people are getting wrong with their Facebook Ads and how to fix it in your own […]

Branding plays a key role in the success of many companies you’re no doubt familiar with. But what about personal branding for yourself? Personal branding is vital to the development of your career. A successful brand self-promotes, it allows you to develop a unique personality, and can set you apart from others in your industry. […]

Marketing your business can be overwhelming for a small business owner. Social media posts, networking, figuring out which platforms to use, running digital ads… it’s all very overwhelming and yet we’re still left asking ourselves, “could I be doing more?” Stephanie Scheller, of Increase Your Impact, helps her clients take the guessing game out of […]