Category: Podcasts

If you’re an ethical marketer, you know that buying an email list is considered “shady” and Email Service Providers such as MailChimp won’t allow you use use purchased lists on their platform. But Doug Morneau is here to explain that renting an email list is much different, and how it can help you reach more […]

In a nutshell, influencer marketing is really just a type of social media marketing that uses product mentions and endorsements from influencers – people who have already built up a loyal and dedicated following, and are perhaps seen as experts in their area or niche. So if the thought of riding the coat tails of […]

The question some businesses are asking themselves these days, “To bot, or not to bot?” But the reality is, chatbots are a fantastic automated solution that allow businesses and organizations the power to handle not only more customers at once, but to also do it simultaneously. Talk about some bang for your buck! But one […]

Numbers have mattered to humans since the earliest civilizations…but some have mattered more than others. As humans, it’s harder to use just any number to make sense of things. We prefer to use round numbers.

In this episode I share how my thinking on “Black Lives Matter” vs. “All Lives Matter” has evolved.  Not usually the material we cover on the Agents of Change podcast, but I’m realizing how this movement touches every aspect of our lives, regardless of our color. I don’t have any answers, as I’m just beginning […]

When it comes to creating the content on your website that will probably rank well and drive leads, it’s got to be a combination of doing a little bit of keyword research, but also paying attention to the past conversations you’ve had with clients and prospects on your website and in person. This is even […]

When it comes to creating the content on your website that will probably rank well and drive leads, it’s got to be a combination of doing a little bit of keyword research, but also paying attention to the past conversations you’ve had with clients and prospects on your website and in person. This is even […]

LinkedIn gives you the opportunity to showcase who you are, what your expertise is, and make important business connections, all in front of a large, high-value audience. But unless you’re truly optimizing your profile, you’re not going to be able to take advantage of this opportunity, because people are just going to keep scrolling on […]

Ask even the most creative people, and most will agree, staring at a blank canvas – be it a writer, artist, etc. – can be incredibly daunting and overwhelming. Sometimes we need to look around for inspiration before we can create our next big masterpiece. Pinterest aficionado Jeff Sieh – Pinterest isn’t just for the […]

Don’t we all wish we could get inside the heads of our potential customers and find out what they want it will take in order to close the sale with them? Well, you actually can…kinda. According to neuromarketing expert, Felix Cao, you can apply certain brain activity measurement strategies to measure a subject’s response to […]