Podcasts Podcasts

Jason Falls, digital strategist, and author of Winfluence, cautions us to ask ourselves, do you just want people posting about you, or do you want them to influence an audience? There is a difference, and today we’re going to learn all about influencer marketing versus influence marketing.

SEO consultant, Roger Bryan, helps us understand different marketing techniques and opportunities, with a focus on the data. The numbers don’t lie and they tell a great story, you just have to learn how to listen to them and take action accordingly.

How do you know if you have a content gap on your website? How can you find and fix what isn’t actually there? In this week’s episode, Alex Valencia shares with us how you can do a competitive analysis to uncover what content is missing from your website and keeping you from generating more leads online.

From an SEO perspective, what’s the difference in optimizing for desktop versus mobile? What does it take to rank at the top of the Google search these days, and how important is mobile to that? We posed all of these questions and more to Cindy Krum, CEO & founder of MobileMoxie.

In this episode, Andrea breaks down how Google’s Web Story feature is different than the other Stories you see from Instagram, Facebook.

Areej Abuali offers some new and exciting insight and ideas into addressing SEO issues for our clients as well as our own businesses. She also looks into the crystal ball with us and shares her thoughts on the future of search, including up and coming new search engines, and its effect on the almighty “Google ranking”.

When it comes to inspiring others to dig deep to find their passions and turn them into success, John Lee Dumas - the Entrepreneur on Fire - is the luminary that immediately comes to mind. JLD is constantly finding ways to inspire entrepreneurs, and his latest passion is no different. We talk to JLD today about his latest book, and how he’s using that to embolden others who might be stuck on their path to success and financial freedom.

Jenn shares with us that this is Instagram’s way of allowing users to post longer-form content and filled us in on the latest news and tips on how to utilize this new feature perfectly for B2B marketing.

In this episode, Mike gives us the quick and dirty lowdown about what Clubhouse is, how it works, who’s hanging out there, and the many ways you can be leveraging the platform for your business.

We often discuss the importance of email marketing on this podcast, and this episode is no different. There is no other platform that allows you to own your continually curated list, and no fear that it could all disappear tomorrow if Facebook or any other platform you use to market on suddenly disappeared. That email list of yours is still there, and it’s still your property.We speak with Jenna Tiffany of Let’s Talk Strategy, who also is an evangelist of email marketing. She got us excited about some new email marketing trends to look out for this year, and clued us in on some of her tired and true tips – including building and keeping your list clean -that continue to help propel her client’s businesses forward.