Category: Podcasts

When businesses go looking for expert advice on how to drive business growth through LinkedIn, AJ Wilcox has earned that reputation for knowing exactly how and when to utilize LinkedIn’s numerous advertising options. In terms of cost per click, LinkedIn is higher than other platforms. But what it does really well is allow for more […]

If you’re going to invest time and money into creating videos for your business, you want your ideal customers to find them and watch them. And since no one serves up more views than YouTube, your focus should start there. So how do you get those views? Tim Schmoyer understands what YouTube wants, and he […]

The goal in marketing is to reach, engage, and convert your followers, but how do you accomplish that? By creating content that people actually want and need. Michael Brenner knows the importance that empathy and storytelling play in marketing, and shares how brands can tap into this by acting as publishers instead of just creators […]

A pillar post is like the bricks and mortar that support your website, your business, and help to define your brand. A pillar post improves your SEO, raises your search visibility, and drives traffic from Google to your website. Christine Whittemore understands what goes into an effective pillar post and how to draw readers and […]

Behavioral science, and the research we gain from it, helps us to understand an individual’s buying habits and decision making process. Nancy Harhut is passionate about the impact that behavioral science has on marketing, and teaches effective persuasive techniques to businesses so they can really learn to move the needle to increase leads and sales. […]

Of all the social media platforms, Facebook is probably the one that changes most frequently and most dramatically. What worked so well last year, or last month, or even yesterday, is dead in the water today. In today’s episode we speak with Michael Stelzner of Social Media Examiner who shares with us evidence-based reasons on […]

Budgets sound cheap. Budget travel, budget hotel, budget wedding. Budgets also sound restricting. What’s the budget? Keep to the budget! Don’t go over the budget!! But budgets are really about understanding how much your clients are worth, how much it costs to acquire and keep them, and how to make the most out of limited […]

Are you just going to “roll over” your current marketing plan into next year? With 2018 rapidly coming to a close, Rich Brooks of flyte new media shares his agency’s changing strategies for the new year. How they plan to refocus their attention and generate more leads going forward. He reminds us that if you […]

Worried that AI—Artificial Intelligence—is going to make your digital marketing job obsolete?  Instead of looking at the future of AI in the digital marketing space as something that’s eventually going to replace us with robots, think of it instead as a business partner that will enhance your job and supplement your output. Artificial Intelligence can […]

Have you heard about “RankBrain”? That’s the name of Google’s AI technology, making user intent a critical piece in search results. RankBrain is constantly trying to improve the Google’s Search Engine Results Page by attempting to understand what people are actually looking for when they search and delivering on that need. Better search results pages […]