Category: Podcasts

Budgets sound cheap. Budget travel, budget hotel, budget wedding. Budgets also sound restricting. What’s the budget? Keep to the budget! Don’t go over the budget!! But budgets are really about understanding how much your clients are worth, how much it costs to acquire and keep them, and how to make the most out of limited […]

Are you just going to “roll over” your current marketing plan into next year? With 2018 rapidly coming to a close, Rich Brooks of flyte new media shares his agency’s changing strategies for the new year. How they plan to refocus their attention and generate more leads going forward. He reminds us that if you […]

Worried that AI—Artificial Intelligence—is going to make your digital marketing job obsolete?  Instead of looking at the future of AI in the digital marketing space as something that’s eventually going to replace us with robots, think of it instead as a business partner that will enhance your job and supplement your output. Artificial Intelligence can […]

Have you heard about “RankBrain”? That’s the name of Google’s AI technology, making user intent a critical piece in search results. RankBrain is constantly trying to improve the Google’s Search Engine Results Page by attempting to understand what people are actually looking for when they search and delivering on that need. Better search results pages […]

Pinterest is an underutilized tool in your social media toolkit. A pin has a much longer shelf life than a tweet or a Facebook update. Pinterest offers search engine optimization benefits that other social media channels can’t match. Discover how to leverage hashtags, videos, and search in Pinterest to reach more of your ideal customers […]

Facebook’s ad platform gives you more control over your ad campaigns compared to any other platform out there. Whether you’re a pizza shop looking for more customers, or an online retail store looking to find more people interested in your products, Facebook’s audience targeting options allow you to reach the right people based on location, […]

How many times have you read a blog post by a social media expert that told you to do one thing, and then listened to a podcast by another expert on the same topic that told you to do the exact opposite? Now it makes sense that different people will have different opinions, but what […]

With our social feeds clogged up and algorithms working against us, how can we engage our audience? Well, there’s a relatively new offering from Instagram that may provide the solution: Instagram TV (IGTV.) IGTV displays full screen, vertical videos that can be up to an hour long.  Video, in and of itself, is a great […]

By now it should be safe to assume most people are aware that LinkedIn has much more to offer than as just a place to park your resume. But don’t think it’s a free-for-all opportunity to spam the heck out of people with cold business pitches. To success at generating leads from LinkedIn, you want […]

Webinars are a great way to grow and empower your community. When done creatively, they can also drive different revenue streams for your business. The very interactive nature of a webinar lends itself to being a fast track to building trust, engagement, and community– the building blocks for growing your business.