Category: Podcasts

It can be difficult for small business to compete at Google against large corporations who have bottomless pockets and huge marketing teams. However, there are gaps—keyword gaps—that you can take advantage of to get found by your ideal customers when they search. Find out how to discover these keyword gaps, take advantage of the “long […]

When running ads for your business, where you target potential customers is just as important as who you target. Search engines like Google generate more direct sales because people searching there generally already know what they’re looking for. Alternatively, with Facebook the key is to impress your potential customers by first getting them to know, […]

You understand the importance of SEO for your business and its online visibility. But just throwing up a bunch of blog posts and articles isn’t nearly enough to get the job done in today’s crowded, competitive marketplace. Instead, think quality over quantity. Carefully crafting – and curating – your online content is vital to how […]

The importance of building high quality links has never been greater. But you can’t fool Google…grabbing any and all links will not boost you in the search rankings. You need to prove to Google that you’ve earned the spot by seeking out the ones from more authoritative and trusting sources. And when you research and […]

Local SEO is an effective way for businesses to promote their products and services to local customers online at the exact time they’re looking for them. By following a strategic formula that incorporates both original content and reputable curated content, as well as the often overlooked value from videos and reviews, your content will create […]

If you’ve been in the business world and have a website, chances are you’ve been told the importance of good SEO. It’s also no secret that crafting a successful SEO strategy takes a great deal of time, research and effort, and many feel it’s a job best to hire out to a professional. But even […]

Search engine optimization has this reputation for being a mysterious and difficult job, though a very important one. But in reality, a savvy DIY-er can learn to do this effectively themselves if they just put in just a little bit of time to learn it and dig in. Even if you do decide to hire […]

We’ve all thought at one time or another, if I could just come up with a great idea, it will sell itself and I’ll be rolling in money. Well, it’s not quite that simple. Sure, the idea is the impetus of the plan, but the process that you use to keep it moving forward – […]

Many small businesses offer their products and services to a specific geographical market. To be successful, they need to make sure they’re being found quickly in search engines. That’s why incorporating strategies specific to local search and SEO is an important part of creating a well-rounded and comprehensive online marketing strategy. To help increase your […]

After 21 years in business, I finally decided to take a sabbatical. If you’ve been wondering if you can take a sabbatical, or how to make it happen, I’ll share my process in this episode! And, if you’re not sure why you should take a sabbatical, I’ll share with you why I’m taking mine, and […]