561 episodes | 520K+ downloads

As a business you always want to be building loyalty and trust from your clients and prospective clients. The best way to do that is by telling stories that they can relate to personally.  You should think of storytelling as tribe building.  And if you put out your story, you’re going to attract like-minded people […]

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Businesses are always looking for ways to cut costs and improve customer engagement, and chatbots have become the newest shiny object on the block that have filled the hole as an alternative way to engage conversationally with customers. More importantly, chatbots are available to companies of all sizes, so it allows the small guys to […]

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Your prospects and customers are researching and buying online, so you need to focus your marketing to them on digital channels as well. The way to do that is to be specific in who you’re trying to reach, know where they’re hanging out online, prove to them that your brand is trustworthy, and be able […]

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Many of us have these grandiose dreams of having it all, the family and the career where we’re our own boss. Well it doesn’t have to be a dream, you can make that a reality if you take the right approach. The key could lie first in finding your perfect community.  This is where you […]

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If you’re already creating content for your own business, why would you want to seek out guest posting opportunities for other sites? Well, because guest posting is a creative and important strategy for growing your own blog readership and community. Guest posting builds relationships, it’s great for search engines, it introduces you to a whole […]

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If you’re a business owner, chances are you’re already using Facebook ads as part of your marketing strategy. And the last thing you probably want to do – or have time for – is add yet another social platform to your repertoire. But don’t overlook the many benefits of Pinterest and what it can do […]

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It’s pretty common these days for businesses to use Facebook ads for business, but have you considered the power of YouTube ads? Everyone knows that video is a powerful way to capture your potential audience’s attention, and even more than Facebook, people turn to YouTube to find answers to problems they’re having. If you have […]

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Really, AI has been around as long as computers have. But over time, AI and machine learning have been able to take over certain functions in more concise, error-proof, and productive ways than humans can. We have benefitted from this in ways that encompass Netflix being able to recommend the kind of shows we like […]

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Businesses are always looking to find creative ways to target their audience, and geo-fencing fits that role perfectly. By setting up a geo-fence – or a virtual boundary – it allows businesses to access mobile device user’s WiFi/cell date/GPS to trigger push notifications, text messages, alerts, and even targeted advertisements, to deliver location-based marketing data. […]

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Not all entrepreneurs and business owners are also financial wizards. That’s why it’s vital to make sure you have a person on your team that can pick up that task and do it in a way that shares your business growth vision, understands your needs, speaks to you in a way you understand, and doesn’t […]

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