Category: Podcasts

In this digital world, e-commerce is here to stay. One of the biggest platforms for this is Amazon. So have you considered selling your business’s products on there? Many businesses think of Amazon as their competitor, but what you may not realize is that it’s actually more of a partnership relationship. You can build brand […]

The landscape of content marketing has changed. To be successful you need to give your audience what it wants, where it wants it. And video offers a great opportunity to catch consumers where they hang out. Depending on which platform you choose to use, you should know what kinds of videos to be showing them. […]

By now you know the importance of an email list for your business. But are you using those email addresses wisely and strategically, or are you just bombarding your clients – and prospective clients – with emails that will eventually cause them to remove themselves from your mailing list? One of the biggest mistakes businesses […]

There are many challenges that a small business will face today. How you overcome, improvise or jump those hurdles will say a lot about the direction your business is headed in. Learning to prioritize, plan for long term growth, utilize the strengths of your entire team, and knowing when to hire out certain tasks, are […]

In order to create effective digital marketing campaigns, you need to have a strategy. Just posting willy-nilly on every platform without targeting – and retargeting – your audience will not lead to success and get them traveling through your sales funnel. Making sure all aspects of your digital marketing team are working together as a […]

In preparation of a recent presentation on building your email list, I discovered that our email funnels were a complete mess!    I went in, cleaned them up, and I’ve noticed a surge in email signups since then.   In this week’s podcast I share both the tips from the presentation as well as how […]

You’ve managed to make the sale and get yourself a new customer, but do you know how to keep them a customer for the long haul? Businesses spend so much time, money and energy to acquire their customers, but often are not doing anything to retain those customers they worked so hard for. By following […]

In digital marketing, there’s an ongoing battle between organic search and paid search. Which one yields better results, which one is more cost effective, which one tracks ROI better, and more importantly which one works faster?   Honestly, it depends on what your goals are, and of course all good long-term web marketing strategies should include […]

One of the most anticipated parts of owning a business is getting to choose a name for your brand and products. But there’s a little more to it than you think. Does your name easily resonate with your customers? Is it easy to pronounce? Will it stand the test of time for years to come? […]

Using video to reach and engage your audience isn’t just a new fad, it’s here to stay. So don’t be afraid to jump in front of the camera and utilize its awesome power to connect with your audience through the power of storytelling. Everyone has a story to tell, and that personal touch helps to […]