Category: Podcasts

In business and marketing, few concepts evoke as much confusion and misunderstanding as pricing. From determining the optimal price point to crafting effective pricing strategies, navigating the intricacies of pricing feels like deciphering a complex puzzle. Behavioral economist Melina Palmer helps us delve into the heart of pricing and sheds light on its significance as well as some strategies to consider.

In an increasingly crowded digital landscape, harnessing the principles of behavioral science offers a strategic advantage, allowing businesses to decode consumer behavior and tailor their online presence to resonate with target audiences. From subtle nudges to persuasive messaging, marketing expert Richard Shotton explains how integrating behavioral science into online marketing efforts can lead to enhanced […]

In the world of e-commerce, forming genuine connections with customers can feel like a challenge. By harnessing the power of personalization to delve into consumer behavior and preferences, businesses can uncover the triggers and influences that shape their buying habits. Doctor of Digital Strategy, Kyle Allison, is here to help us brainstorm ways we can […]

Struggling to make your mark in today’s competitive and cluttered marketplace? Joe Zappa of Sharp Pen Media helps us explore innovative strategies and practical tips for businesses to differentiate themselves and carve out their unique identity so they can stand out both online and offline. Key Takeaways from Joe Zappa’s Interview Differentiation in Content: The […]

Unlock the power of video in your B2B marketing arsenal! Join marketing strategist Janet Mesh from Aimtal as she reveals the game-changing role of YouTube in boosting sales funnels for B2B clients. In this exclusive dive into video marketing, discover essential tips and tricks to elevate your strategy and maximize your impact.

Looking to improve the conversion rate of your website landing pages? Pierce Ujjainwalla, a seasoned CEO, entrepreneur, and marketing expert shares how you can elevate your landing pages to generate more leads and conversions. You’ll discover valuable insights into the essentials of effective landing page design, the common pitfalls to avoid, and actionable strategies to improve conversion rates. Tune in to transform your landing pages into powerful tools for business growth.

There is still truth to the old saying, “Keep it simple” when it comes to your call to action. If you expect your customers to follow through on their end, you need to streamline the process for minimal customer effort that translates to smoother experiences, customer success, and satisfaction. Roman Burič of Mindworx, reminds us that simple, seamless, and satisfying is the key to winning your audience.

Stand out from the crowd! As AI becomes increasingly prevalent among marketers and copywriters, it’s essential to capture attention in a sea of sameness. The key? Combining the prowess of AI with something just as vital – emotional intelligence (EI). Learn from expert copywriter Nick Usborne as he shares his valuable strategy for future-proofing your copy.

Unlock extraordinary marketing results with a small, but mighty, crew! According to marketing expert Sarah Block, size doesn’t matter when you have the right strategy. By focusing on customer journey-led marketing and gathering valuable insights, even the smallest teams can achieve powerhouse results.

Are you considering putting on a virtual event? Are you looking for ways to build your audience, your credibility, and your business? In this episode of The Agents of Change, Rich Brooks engages Chris Mercer, a renowned expert in digital analytics and co-founder of MeasurementMarketing.io.