Category: Podcasts

Every business is constantly looking for ways to reach their audience and drive more traffic to their website. Unfortunately often overlooked, blogging is actually a fantastic and robust way to do just that. But maybe you’re not confident in your writing ability, or just aren’t sure how to start or what to write about. Have […]

Success comes from many places – the right education, the right experience, the right mentors. But it also starts from within. Keeping your body healthy also makes the mind sharper and more focused. And who wouldn’t want that edge over their competition? Jeff McMahon explains how making a few small and easy changes in your […]

It’s not only what you do to help a customer – but how you help them – that can make all the difference, not only for them but for your business’s success. It’s not always about just giving them what they ask for. Although it can mean a little more legwork, digging deeper to find […]

If you’re looking for a visually creative way to market your business, then look no further than Pinterest. Pinterest offers a visually rich platform that appeals to customers in a way that blogging or other text mediums do not. It’s also a fantastic way to build brand awareness as well as a personality for your […]

If you’re looking for a way to really focus your time on the social media activity for your business, you may need to limit the number of platforms that you’re on. Using a few key tactics and strategies – such as interviews and surveys – can help you choose the best one or two platforms […]

With organic reach shrinking across the board, content marketers are scrambling for answers. See what media company Social Media Examiner has done to overcome the lack of reach and what you can learn from the steps they took. Michael Stelzer is a social media expert, and a leading authority on the topics of writing and […]

How can a small business with limited resources ever compete with the business giants when it comes to SEO? Fortunately, it’s not just about volume these days. Things like inbound links and a nice library of good content will determine the winner. And those are odds even a non betting person can get behind. Concentrating […]

How many times have you hit that fork in the road when trying to solve a business decision? Are you worried you’re not reaching the precise audience that’s right for your business? Have you ever envisioned what your one, ideal audience member would look like if you put a face and backstory to them? Creating […]

It’s fair to say that the marketing goal of most businesses is to attract, nurture and convert their leads all the way down through the sales funnel. But what’s the most efficient way to do that? When you send the right messages to the right people you peak their interest, and marketing automation allows organizations […]

I can’t believe we’re TWO DAYS from the Agents of Change conference. There’s STILL so much to get done it’s crazy! So, I hope you can forgive me that instead of a typical interview, or me reading a chapter of my upcoming book, I’m instead sharing with you my presentation from last year, Digital Marketing […]