Category: Podcasts

There are certain things that every business website needs. In this podcast I want to talk about a few things that you just can’t do without… Content Management System (CMS) One of the biggest complaints new prospects have about their current website when they come to me is that they don’t have enough–or any–control over […]

With the population’s growing addiction to their mobile devices these days, you want to make sure you reach your audience where they’re hanging out. And with a community of over 500 million, Instagram is one of the world’s largest mobile ad platforms and a perfect place to reach your ideal customer. Small businesses are especially […]

All good business decisions are based on crucial data. Knowing exactly what data will help you make the best business decisions is the key. But that sounds like a lot of work developing time consuming reports, right? Wrong. Google Analytics takes the guesswork out of it and can actually save you time and advertising dollars. […]

By now everyone knows that your email list is gold, as far as your business is concerned. Unlike social media sites such as Facebook, where you’re basically just “renting space”, your email list is your very own property, as well as an invaluable business commodity. But in this ever changing and evolving world of mobile […]

With all of the live streaming platform options out there, Facebook decided to throw their hat in the ring, too. And the result is pretty impressive. If you’re a small business and you aren’t currently taking advantage of this shiny new toy, then you need to check it out. Because if you’re not using it, […]

Brainstorming Your Keywords One of the first things I do when sitting down with a client for SEO, is to ask them two questions: What do you think are some of the phrases that your ideal customer would search for to find a product, service, or company like yours? What do you want to rank […]

With so many social platforms to choose from, how do you know which ones work best for your business? And once you find those two or three that let you really engage with your audience, what kind of content do you need to put out there to keep them interested and engaged? The key is […]

With so many advertising platforms out there, why should you choose Facebook, and what benefits does it offer over the other options? One of the biggest differences with Facebook compared to Google – for example – is that where Google helps you find new customers, Facebook helps new customers find you. Facebook boasts a huge […]

Do you think sponsorships are only for nonprofits or big names and huge companies with a massive following and years of experience in their industry? Then think again. Even if you’re just starting out and looking to hold an event, if you have an interested audience then you can find sponsors to help you defray […]

We all know by now that Pinterest has proven itself as more than a wedding planning and DIY platform. More and more businesses are seeing the power of using Pinterest to market and grow. By following a few basic “rules”, you can effectively locate and market to your audience using Pinterest. Making sure you know […]