Category: Podcasts

With so many advertising platforms out there, why should you choose Facebook, and what benefits does it offer over the other options? One of the biggest differences with Facebook compared to Google – for example – is that where Google helps you find new customers, Facebook helps new customers find you. Facebook boasts a huge […]

Do you think sponsorships are only for nonprofits or big names and huge companies with a massive following and years of experience in their industry? Then think again. Even if you’re just starting out and looking to hold an event, if you have an interested audience then you can find sponsors to help you defray […]

We all know by now that Pinterest has proven itself as more than a wedding planning and DIY platform. More and more businesses are seeing the power of using Pinterest to market and grow. By following a few basic “rules”, you can effectively locate and market to your audience using Pinterest. Making sure you know […]

When people think about SEO, they often think of it as a cumbersome and laborious task, but it’s actually less complex than a lot of marketers make it sound. It is, however, a mandatory marketing tactic if you want to increase visibility and take your business to the next level. Certainly you can – and […]

By now you already know the importance of having a strong email list. It’s more than just numbers, you need to find the exact people that will engage with you, read your content, and buy your products and services. So where do you find them and how do you keep them? Facebook ads can be […]

Are you having trouble getting people to fill out your online forms? Sometimes it’s as simple as offering some motivation to influence your users. No, you don’t have to offer a free Ferrari to anyone who fills out your form, but there are other – less extreme – ways. Paying attention to your analytics can […]

Just what the heck is Google Display Network (GDN), and how can you make it work for your business? With so many ad platforms out there, what makes this one special and how can your business best benefit from using it? GDN allows businesses to advertise images and videos on websites of their choice, so […]

So maybe your website isn’t quite performing as well as you’d like. Maybe you’re just not seeing much conversion, or at least the conversion rates you’re hoping to reach. How do you go about figuring out where you may need to start tweaking things to improve on that? A/B split testing is a great way […]

For business owners, it’s been pounded into our heads that we need to build our email lists. Build your list and email your audience with content, information and special offers. Sure, email is great, but do you realize the average person that owns a smartphone has it in their hand almost every 7 minutes? So […]

The world of marketing is ever changing and you need to keep evolving with the changing times in order to not only just keep up, but to also succeed. What worked 10 or even 5 years ago is almost obsolete now. What can you do to entice your audience to make you stand out from […]