Category: Podcasts

So you’ve got yourself a blog, and like everyone else with a blog, you’re looking for ways to use it to increase traffic and generate leads for your business. Naturally, you keep pumping out new content and sending it out to your email list and other social channels. But is that really enough? It’s true, […]

Maybe you’re an entrepreneur looking to start selling your products or services online, or maybe you already have a brick and mortar store but are looking to expand your business online. Ecommerce offers many advantages, especially if you follow a few smart tips. Ecommerce is more than just slapping some pictures of your products online. […]

Does the thought of putting on a live webinar scare you? Or maybe you’ve been hosting some live webinars but just aren’t getting the attendance or conversion rates that you’re hoping for. Don’t give up, maybe your structure just needs a little tweaking. By just following a few key tips and utilizing some handy tools […]

When it comes to writing web copy, you probably thank your lucky stars you can hire a copywriter to do it for you. But if you can’t afford that luxury, or are just determined to do it yourself, you may have sorely underestimated how difficult it can be. The first thing you need to remember […]

If you asked yourself to name one thing that all successful companies have in common, you might answer, “marketing”. But even before that, they spent a great deal of time on their branding. Branding – in essence – is developing an image, with the results to back it up. And this certainly doesn’t just apply […]

A common misconception surrounding Google AdWords is that people think no one ever really clicks those ads that show up on the right hand side of the search page. But whether you personally do or not, someone sure is, as those ads account for 90% of Google’s revenue from advertising as a direct result of […]

It is possible to build a business around your passion, people are doing it everyday. But aside from passion and commitment, what separates the successes from the failures? Making sure you are not a carbon copy of other businesses in your niche is a great first step. Think about how you can differentiate yourself, even […]

Do you know who the influencers in your business, industry or niche are? Do you know where to find them? These are the thought leaders that have built trust and credibility among their audiences through their products or services by creating great value. When you connect and engage with these influencers, you can begin to […]

Almost any business can benefit from using Reddit as a marketing tool. Afterall, it calls itself the “Front Page of the Internet”, which is more than appropriate with it’s fascinating mix of interesting links, conversations, news and social commentary. It’s a community for sharing content and ideas and pieces of information that you find useful. […]

Thanks to all of the digital marketing and social media platforms available to us today, businesses have the availability to reach their customers on a global scale. But what if you’re looking to concentrate on a more local level? Learning to expand your local footprint using these same platforms can be very important, too. Once […]