Category: Podcasts

You cannot truly learn anything until you have to teach it to somebody else. And with so many platforms out there – blogs, podcasts, Twitter, Snapchat, Facebook, etc – how do you find the most effective way to reach and advertise to your audience? But more important than knowing where your audience hangs out, you […]

When Snapchat first came on the scene, it was widely known as the “sexting platform”, where teens and millennials ruled the demographic. But like many social media platforms, marketers began to see it’s potential for businesses as a powerful marketing tool, making it the fastest growing social network to date. One of the aspects that […]

Creating customer loyalty is the very backbone of many small businesses. But creating customer loyalty doesn’t just happen overnight, sometimes your customers need a little nudge to encourage them to keep coming back. And what better way to encourage them than by making it as easy for them as possible. The key is in connecting […]

To describe a webinar as an “effective tool” would be a huge understatement. They allow you to reach, teach and sell products and services to your target audience in one fell swoop. Webinars provide a vast number of benefits all with the same goal; to boost, support and build your business. They allow you to […]

You’ve just created a website, or maybe your latest blogpost, and you need some visuals to go with it to help grab your audience. But where do you look? Sure, there are billions of photos and graphics online, but how do you choose the best one, and what are the legal ramifications of using those […]

With so many social media platforms at our fingertips, LinkedIn is an often neglected choice by business owners when considering marketing options. It could be that once you stop thinking of it as just a social media site but rather a bulked up CRM tool, then you can take advantage of the options it offers. […]

Whether or not your particular business depends on ratings to get customers, it’s still unsettling to see even one bad review, and even harder not to take it personally. But once that bad review is posted, how do you move on from that, and is it really as bad for our business as we think […]

One of the first priorities of any business – especially brick and mortar businesses – is to find and implement a marketing automation system. And with so many out there to choose from, you can just pick one at random and go from there, right? Wrong. One of the biggest mistakes businesses make is trying […]

Social media is not only a benefit, but an absolute must for any business. Sure, you can send a few tweets, shoot out a couple Facebook posts and blog like your life depended on it, but it’s actually a bit more nuanced than that. Just because you’re sending content to the people on your lists […]

We love to receive feedback, comments and questions from our listeners and relish the opportunity to answer any specific questions or pain points that you may have. Recently we received an email from a communications and marketing student from Canada seeking some information specifically around the area of blogging. So we decided to help her […]