Category: SEO

When people think about SEO, they often think of it as a cumbersome and laborious task, but it’s actually less complex than a lot of marketers make it sound. It is, however, a mandatory marketing tactic if you want to increase visibility and take your business to the next level. Certainly you can – and […]

The emphasis during a web development project is often on the design. Of course, everyone wants a beautiful website that reflects their company with its look and feel. But a website that converts customers from visitors to leads to customers isn’t just about great design. While design is certainly a big piece of the puzzle, […]

As popular television dance shows have demonstrated, if you’re going to dance, you’ve got to know the steps. But, did you also know that, if you want to shake the bottom line of your online business, your SEO and email marketing should dance together? You don’t have to know how to tango, two-step or even […]

You’ve got yourself a website and a blog, but how do you get people to notice you? You can’t just post a few blog entries, sit back, and wait for the traffic to come. So how do you get noticed, find an audience and keep them? There’s more to content creation than just writing a […]

SEO isn’t smoke and mirrors. You can make specific changes to your website to rank higher in the search engines. Thom Craver shows you how.

Search engine optimization is ever changing. New Google algorithms come out all the time, sometimes putting a wrench into what you thought were your white hat SEO tactics. What is white hat vs. black hat? What are the best practices that stand the test of time? If you are looking to stay up to date […]

How often do you browse the second page of search results beyond the top 10 hits Google suggests? What about the third page? If you’re like most online users, the answer is “not much.“ Research shows that 85 percent of people look no further than the first page of Google search results. Ninety-nine percent look […]

Usually, our primary goal as Internet marketers and online businesses is to drive traffic to our web site.  There are several tools for driving traffic, including banner ads, social media marketing, and offline advertising, but for most of us the most important component of getting found by qualified customers is via a search engine, such […]