Category: SEO

There are lots of reasons to include videos as part of your brand’s online presence, but have you considered explainer videos? These videos can specifically help to increase conversion rates, better clarify the objective of your product or service, generate increased interest in your brand, and increase web traffic, just to name a few. Derek […]

Coming up with a week’s worth of social media posts can seem overwhelming, never mind an entire month’s worth! But what if I told you that you could actually sit down and map out 30 days’s worth of social posts at once – with a “set it & forget it” approach? That’s exactly what visibility […]

Digital marketing for B2B (business to business) is different than that for B2C (business to consumer. There are more decision makers involved, sales cycles take longer, and the size of each sale is bigger. Because of this, you’ll need a B2B-specific approach to search, social, and mobile marketing. Ken Marshall of RevenueZen, has helped countless B2B companies […]

Do you have a “controversial” product like CBD, cannabis, or crossbows that you’re looking to market online? If so, you’ve probably already ran up against plenty of roadblocks from companies like Facebook and Google.   Today’s guest, Shayda Torabi, has learned first-hand that in order to market her cannabis business, she needed to get creative with her marketing strategy. This means learning which […]

Building a successful SEO strategy relies on 7 core elements, according to David Finberg of Peaks Digital Marketing. In today’s episode we’ll look at each one in turn, and give you specific steps you can take to improve your standing in each category.

Google Discover is your own personal, curated feed of web content that appears below the search bar. As a marketer, it provides an opportunity to surprise and delight your audience and drive qualified traffic to your site. However, getting your content to show up in Google Discover is no easy feat. Kyle Brady, publisher, strategist […]

Say it with me… “Pinterest is a search platform.” Yup, it’s true. Just ask Pinterest expert, Lindsay Shearer. She shared with us specific tips to help drive more organic traffic to your site and how turn that into customers. With most marketers turning to platforms like Facebook, that means there is less competition so the […]

As marketers, it’s always in our best interest to ensure that our sales funnels and customer journey’s are dialed in when it comes to paid ads, before you start tossing money at them. Dubbed a “visionary marketer” by the American Marketing Association, Michael “Buzz” Buzinski of Buzzworthy Integrated Marketing is here to tell us how […]

SEO is more than just stuffing keywords into an article or other content piece. If people aren’t searching for it and it’s not what you do, then don’t create content for it!   According to Dmitrii Kustov of Regex SEO, there are 4 key ingredients when it comes to SEO and optimization. In this episode, we dive […]

It’s not enough to just throw some blog posts and other content online if you want to rank in the search engines. And reaching the top 3 once also doesn’t mean it’s there to stay. But what can you do to increase your chances of ranking high and being seen as a source that consistently […]