Category: Social Media Marketing

In order to create effective digital marketing campaigns, you need to have a strategy. Just posting without targeting - and retargeting - your audience will not lead to success. Listen now!

By following a few simple rules, you can make your new customers not only long term clients, but they'll help you win over future customers. Listen now!

Instagram is proving to be a secret weapon in many busines's marketing campaigns. Get expert tips & tricks on this weeks episode of The Agents of Change!

Create a strategy that gets the message across while still remaining true to the brand, but that also piques the interest of and engages your audience.

Of all the social media platforms, LinkedIn is probably the last one I would've thought of for storytelling. But that's before I met Kate Paine. Listen now!

Does your site visitor know you're trustworthy? Your prospect? If you're not sure, do you know how to quickly build trust? Listen to the podcast now and find out!

A few weeks ago, leading up to the Agents of Change Digital Marketing Conference, I did a "Twitter Chat" with the help of my friend Madalyn Sklar, as well as a number of other digital marketing experts. We answered 12 digital marketing questions and had a rollicking good time!

There's a new, more effective way to run your Facebook ads. A way that builds trust, grows your email list, and ultimately leads to more leads and sales...

Peg Fitzpatrick teaches us how to make Pinterest work for small businesses, how to promote our events using enticing text and photos, and much, much more!

If you think Pinterest is only for DIY-ers and the wedding industry, then you’re missing out. Pinterest is the underdog that is constantly proving itself as a valuable marketing tool for all kinds of businesses. With little effort, you can use Pinterest to highlight your company’s work, link back to your blog or website, and promote not only your own content, but other valuable curated content as well. And remember, Pinterest pins also show up in Google searches now.