Category: Social Media Marketing

Instagram Stories is the new kid on the block, a great new tool that individuals and businesses alike can use to engage in a more personal and authentic way with their audience. And here’s the thing…it disappears after 24 hours. If you’re a business looking for a creative outlet to connect with your audience, Instagram […]

We all know the importance of reaching the right audience, but what about getting a little help doing that. As the saying goes, “it’s all about who you know”, and there is a lot of truth in that. So why not find some influential people to help us get the word out about our products […]

Twitter chats offer a great way to gain exposure, build and audience and engage your followers, regardless of whether you’re participating or hosting. Don’t be intimidated, instead look at it as a creative way to either establish authority for your brand as a host, or network and connect with others as a participant,  all without […]

There is no doubt that video has proven itself an effective marketing tool. When you’re on camera, you’re allowing your audience to make a personal connection with you. In doing so, they’re earning your trust and feel a connection to you and your products or services. And with so many options out there today, there […]

It may not be the sexiest topic, but regularly checking your business’s analytics can mean the difference between putting money in your pocket, or throwing it out the window. If you’re going to run ads, at least take the time to test and find out what’s working and what’s not. If you don’t know what […]

If you’re looking for a visually creative way to market your business, then look no further than Pinterest. Pinterest offers a visually rich platform that appeals to customers in a way that blogging or other text mediums do not. It’s also a fantastic way to build brand awareness as well as a personality for your […]

If you’re looking for a way to really focus your time on the social media activity for your business, you may need to limit the number of platforms that you’re on. Using a few key tactics and strategies – such as interviews and surveys – can help you choose the best one or two platforms […]

With organic reach shrinking across the board, content marketers are scrambling for answers. See what media company Social Media Examiner has done to overcome the lack of reach and what you can learn from the steps they took. Michael Stelzer is a social media expert, and a leading authority on the topics of writing and […]

Digital marketing can sometimes feel like a puzzle. Which may be what inspired us to create a series of rebuses (rebii? rib eyes?) for marketers to solve so they could reach more of their ideal customers online.  This was part of a retargeting campaign to drive traffic to the Agents of Change website, but now […]

There’s no question of the importance of video on today’s world. We watch video on our phones, tablets, computers and TV’s, yet, when it comes to our own business, we shy away from this valuable tool. Vincenzo Landino is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and […]