Category: Social Media Marketing

Vespa wanted to acquire new customers. The chic, stylish scooter company felt strongly that if they could find people who were just like their current customers, they would have a great shot at marketing their trendy mode of transportation to them. This strategy isn’t uncommon. But what most brands do in this scenario is conduct […]

Thanks to all of the digital marketing and social media platforms available to us today, businesses have the availability to reach their customers on a global scale. But what if you’re looking to concentrate on a more local level? Learning to expand your local footprint using these same platforms can be very important, too. Once […]

You can put a lot of time and effort into your Facebook ads, but if no one is reading or clicking on them, then what good are they? Every Facebook ad you create should be about results. And to get the results you want you need to stay ahead of the curve and pay more […]

When defining goals and success for your PR campaigns, which metrics do you track? How do you measure your effectiveness?

Every company and campaign is different, and not every metric will make sense for every single campaign you run for yourself or your clients. Rather, it’s about choosing the right PR metrics to accurately measure success that ultimately lead to sales.

Want to increase traffic from Pinterest back to your site? Here are 10 ways to drive more organic traffic to your site with Pinterest. 1. Create Pins that Direct to Valuable Resources At the beginning of 2016, Pinterest made an algorithm change that affected how pins are shown to users on their home feed. Based on […]

Almost out of nowhere, live mobile video streaming has seemingly become the newest craze. But is it a fad or is there really some benefit to it? With multiple platforms and apps offering this option, could this be the new frontier in social marketing? Streaming content online isn’t a new concept, but more and more […]

Facebook has an incredible global reach of more than 1 billion active users, so it makes perfect sense why businesses – both large and small – are flocking to Facebook Advertising to reach their audiences. With a variety of platforms and options to choose from, Facebook makes it almost too easy to target exactly the […]

Hopefully by now we all know that Pinterest is more than wedding dresses, cupcakes and DIY projects. It can actually be a pretty powerful marketing tool used to drive business, if you follow a few key tips. Like with any platform, you should never just throw money behind a campaign for promotion unless organically it’s […]

Although SlideShare has been around for several years now, a growing number of marketers are catching on to the value it provides. SlideShare is a great content marketing tool that companies should be taking advantage of, because it allows you to distribute a presentation that’s easily digestible, regardless of platform. Plus, it’s easy to get started […]

When Snapchat first came on the scene, it was widely known as the “sexting platform”, where teens and millennials ruled the demographic. But like many social media platforms, marketers began to see it’s potential for businesses as a powerful marketing tool, making it the fastest growing social network to date. One of the aspects that […]