Category: Video Marketing

Everyone posting videos online are secretly hoping they’ve created the next viral sensation. But the truth is the odds of that happening are slim, in large part because sheer luck plays such a big part of it. But what if you had a formula that you could follow that might increase your chances of creating videos that connect […]

Video is critical to your digital advertising, social media, and your sales funnels. With so many of your potential customers scrolling platforms like Facebook, Instagram, and YouTube, you’ll need to create videos that get attention.   But what goes into a video that’s going to not only stop the scroll, but create awareness, interest, desire, and action? Krista Mashore is […]

It’s pretty common these days for businesses to use Facebook ads for business, but have you considered the power of YouTube ads? Everyone knows that video is a powerful way to capture your potential audience’s attention, and even more than Facebook, people turn to YouTube to find answers to problems they’re having. If you have […]

Almost all of the major social media platforms have added a live streaming feature, and marketers should be considering this an excellent addition to their toolbox. Given the way online users view content, video has skyrocketed to the top, and businesses and brands should be taking advantage of this. What better way to communicate with […]

Currently one of the strongest – and often untapped – digital marketing opportunities is YouTube pre-roll advertising. You know them as those 5-30 second videos that run before the video you want to watch, sometimes giving you the option to “skip it” and go straight to your video. Sure, some people can find them annoying, […]

The landscape of content marketing has changed. To be successful you need to give your audience what it wants, where it wants it. And video offers a great opportunity to catch consumers where they hang out. Depending on which platform you choose to use, you should know what kinds of videos to be showing them. […]

How do you get people to know, like & trust you? You build a relationship with them, you tell stories that resonate with them, and you make them feel a connection with you. What’s a great way to do that – with video. Whether it’s for sales, marketing, or just a more personal connection than […]

You may think that the same SEO tactics apply to all instances, but you’d be wrong. Sure, it all starts with good keyword research. But ranking for Google is drastically different than ranking for YouTube. Not every video is lucky enough to go viral on its own, so utilizing tips like saying the keyword in […]

There is no doubt that video has proven itself an effective marketing tool. When you’re on camera, you’re allowing your audience to make a personal connection with you. In doing so, they’re earning your trust and feel a connection to you and your products or services. And with so many options out there today, there […]

There’s no question of the importance of video on today’s world. We watch video on our phones, tablets, computers and TV’s, yet, when it comes to our own business, we shy away from this valuable tool. Vincenzo Landino is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and […]