AGENDA
OCTOBER 9, 2024
Get ready for a full day of learning, networking, and professional growth! There’s a reason people come back year after year to AOC.
NOTE: Tentative agenda. Subject to change.
7:30 AM
Registration, Networking & Breakfast
Get here early for networking opportunities…and some delicous breakfast options to nibble on. ☕️ 🎤
8:45 AM
Opening Remarks
Grab a seat and get ready for an amazing day of learning and networking! 🙌
9:00 AM
John Jantsch
Rethinking the Customer Journey
How to blend Marketing, Sales, and Service efforts to create a useful customer experience. Today’s buyers have many ways to find the products and services they acquire. Growing a business today isn’t as much about creating demand as leading a journey.
9:55 AM
Andy Crestodina
10 AI Methods for B2B Content and Lead Generation
There are infinite use cases for AI, some trivial, some powerful. Many are famous for boosting speed and efficiency, but for boosting quality? Insights? Not so much.
Read More…
There are infinite use cases for AI, some trivial, some powerful. Many are famous for boosting speed and efficiency, but for boosting quality? Insights? Not so much.
Join us in a full-day workshop and walkthrough of a comprehensive AI framework for B2B marketing, based on hundreds of hours of research, experimentation and iteration.
Full-funnel AI framework for lead generation, from the top to the bottom
Full-cycle AI framework for content marketing, from creation to promotion to measurement
Yes, we’ve entered a new era where AI has changed everything …or maybe not. Our audience hasn’t changed. Their needs haven’t changed. Their perception of quality hasn’t changed. In fact, the most important things haven’t changed at all.
This presentation will show you how AI can make you better at the basics and go farther into the tactics you love most about marketing.
No need for subscriptions to fancy AI tools, but a ChatGPT Plus account is highly recommended.
Keenya Kelly
Explode Your Business with Instagram Reels and TikTok Marketing
In this session you will learn:
- What is working well for brands on Instagram and TikTok
Read More…
In this session you will learn:
- What is working well for brands on Instagram and TikTok
- How to Create Content That Attracts Your Ideals Clients
- Marketing Strategies For Lead Generation
- How to stop creating content everyday
Katie Brinkley
A Social Media Strategy That Works: Posting Less
This session offers a fresh perspective in a world saturated with the demand for constant content. This strategy highlights the effectiveness of quality over quantity, advocating for targeted, high-quality posts that resonate more deeply with audiences across various platforms.
Read More…
This session offers a fresh perspective in a world saturated with the demand for constant content. This strategy highlights the effectiveness of quality over quantity, advocating for targeted, high-quality posts that resonate more deeply with audiences across various platforms. Central to this approach is understanding your audience’s unique needs and AI leveraging tools for insightful content creation. This presentation will guide you through enhancing your social media presence with strategic interactions, focusing on impactful engagement and business growth without the overwhelm. Learn how to optimize your digital outreach for greater efficiency and sustainability, embodying the transformative power of prioritizing impactful content over contributing to the white noise on social media.
10:40 AM
Break
Stretch your legs, grab some coffee, and check out the exhibitor booths for all the tools you need to grow your business.
11:00 AM
Viveka von Rosen
Rocking Your Pivot with LinkedIn: 3 Steps to Build Your Brand and Business
In Viveka’s presentation attendees will discover how to leverage LinkedIn to successfully transition from their current position an identity to a new rockin’ brand. Whether you’re pivoting into a new business or starting a fresh chapter, this session will equip you with practical strategies and time-saving AI tips to make LinkedIn work for you.
Read More…
In Viveka’s presentation attendees will discover how to leverage LinkedIn to successfully transition from their current position an identity to a new rockin’ brand. Whether you’re pivoting into a new business or starting a fresh chapter, this session will equip you with practical strategies and time-saving AI tips to make LinkedIn work for you.
Attendees will walk away with a clear action plan focused on three key steps:
- Clarify Your Brand Message: Learn how to realign your LinkedIn profile to reflect your new entrepreneurial vision. We’ll dive into the mindset shift needed for this transition and explore practical ways to rewrite your headline, summary using AI to align with your new brand.
- Create Content That Builds Authority: Discover how to create impactful content using AI that positions you as an expert in your new field. We’ll cover different types of content that resonate with your target audience and how to develop a content calendar that aligns with your business goals
- Engage Your Network Strategically: Re-engage your network with confidence. Learn how to strategically reach out to past connections, build new relationships, and turn your network into clients, partners, or mentors who support your entrepreneurial journey.
By the end of this presentation you’ll have the tools, strategies, and AI-driven efficiencies to rock your pivot and build a thriving business on LinkedIn.
Amanda Robinson
Facebook Ads 2024: Ditch the Playbook & Get Creative
Facebook Ads aren’t what they used to be! Join Amanda Robinson, Certified Meta Lead Trainer in this fast-paced session
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Facebook Ads aren’t what they used to be! Join Amanda Robinson, Certified Meta Lead Trainer in this fast-paced session that gets you up to speed on the platform’s newest features, biggest changes, and advertising trends defining 2024. Learn how to evolve your strategy and embrace AI to stay current and competitive.
Jessika Phillips
Relationship ROI – Driving Business Growth through CARE
In an age of AI and content saturation, how can one ensure their message is being seen, but more importantly, heard, using digital media without the constant pay-to-play model?
Read More…
In an age of AI and content saturation, how can one ensure their message is being seen, but more importantly, heard, using digital media without the constant pay-to-play model? We are finding ourselves pushing to move our brands to the top of a sea of samesies. What we do is not unique, but how we do and share it can be. The key is to capture attention, amplify our message, and keep our audience coming back for more. Ultimately, we are becoming a destination that attracts the right leads to your message without the constant need to spend more money on ads.
In this fast-paced, example-filled session we’ll learn:
- How earned media allows you to accomplish what used to be only possible with paid.
- Best practices to turn your followers into true fans, your clients into advocates and your community into collaborators without an ads budget.
- The art of capturing attention organically for today’s consumer and the flywheel formula and tools it takes to keep it.
- How to take your message and become the “stand out” take-notice brand amongst the sea of “samesies”.
11:45 AM
Lunch Break
Pick up your box lunch (included!) and find a seat to enjoy. VIP Pass holders get a VIP lunch with the speakers! 🌯 🥤
1:00 PM
Rich Brooks
Preparing for a Post-Cookie Future
For years we’ve relied on 3rd party cookies to help us reach our ideal customers online…but now…the cookie crumbles! (Sorry, I couldn’t help myself.)
In this presentation you’ll discover why 3rd party cookies are on the way out, and how you can future-proof your business by adopting other strategies that will attract and engage your ideal customers for years to come!
From first-party data to email marketing, contextual advertising to SMS, we’ll examine plenty of ways you can stay ahead of the competition and continue to grow your business.
1:55 PM
Marty Greif
Conversion Rate Optimization: Discover How to Generate More Leads, Subscriptions and Sales with Your Website
Learn how to align visitor intent, visitor experience, and your goals on your website to dramatically increase your conversion rate. This will lead to more leads, subscriptions, and sales…increasing your profit while lowering your cost per acquisition.
Read More…
Learn how to align visitor intent, visitor experience, and your goals on your website to dramatically increase your conversion rate. This will lead to more leads, subscriptions, and sales…increasing your profit while lowering your cost per acquisition.
Learn how to correctly answer the three questions every website visitor asks when they land on your website and as they navigate from page to page. They are:
- Am I in the right place?
- How do I feel about this site?
- What am I supposed to do here?
When you understand the psychology behind these three questions, you will think differently about your website visitors.
Lou Bortone
Cutting Edge Content Creation: Leveraging AI to Transform Your Video Marketing
In this session, you’ll discover how AI tools like Descript and Pictory.ai are reshaping video marketing, offering unprecedented efficiency and creativity.
Read More…
In this session, you’ll discover how AI tools like Descript and Pictory.ai are reshaping video marketing, offering unprecedented efficiency and creativity. Learn how Descript enhances your editing process with features like auto-transcription and overdubbing, while Pictory.ai quickly converts written content into concise, engaging videos. You’ll leave with practical skills to improve your production workflow and extend your content’s reach.
Sue B Zimmerman
The Secret to Build Relationships, Grow Community, and Make Sales on Instagram
In this insightful and actionable presentation learn the top strategies every business owner posting on Instagram needs to know to grow and connect with a community of excited buyers.
Read More…
In this insightful and actionable presentation learn the top strategies every business owner posting on Instagram needs to know to grow and connect with a community of excited buyers. You’ll learn the right ways to post to spark DM conversations with new people. Plus, understand an underused feature that allows you to deliver high-quality messages, even if you are a too busy to think of the right thing to say. Instagram Direct Message is an often overlooked marketing tool that you’re probably missing out on. Let’s fix that!
2:40 PM
Break
Time for more coffee and networking! And hit up any exhibitor tables you haven’t gotten a chance to visit yet.
3:00 PM
AJ Wilcox
LinkedIn Ads: Double Your Performance By Avoiding These Costly Pitfalls
LinkedIn Ads feature unparalleled targeting for B2B companies, but we pay a significant premium for access to that audience.
Read More…
LinkedIn Ads feature unparalleled targeting for B2B companies, but we pay a significant premium for access to that audience. In this session, LinkedIn Ads pro, AJ Wilcox, will dive into the advanced tips/tricks/strategies to building better pipeline at significantly lower costs, the pitfalls that are sucking your performance dry, as well as benchmarks for ad performance to ensure you’re staying ahead of your competition.
You’ll walk away with concrete changes you can make to your ad strategy that are proven to double your performance with no extra budget.
Chris Carr
The Year is 2027: How We Market to Businesses and Individuals in a World Transformed by Artificial Intelligence
Welcome to the year 2027, a year where artificial intelligence (AI) has fully revolutionized the way people live, organizations conduct business, and how they communicate.
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Welcome to the year 2027, a year where artificial intelligence (AI) has fully revolutionized the way people live, organizations conduct business, and how they communicate. In this keynote, we will explore how AI has fundamentally transformed the way we market to both businesses and individuals.
While this is the early days of AI, the technology is giving major indicators of where it’s going to be going. It is our vision to use today’s technology as an oracle, providing a look into the future of where AI is headed and how we can be prepared.
By understanding and embracing AI, while also remaining decidedly human, you can position your organization to have the innovation and technology to succeed in an ever-evolving landscape. Businesses that are able to heed this advice will not only survive but will thrive.
Nancy Marshall
Grow Your Audience, Grow Your Personal Brand: How to be Someone Who Others Know, Like and Trust
Your personal brand is what people say about you when you are not in the room.
There is a way to assure that what people say is positive, and that will attract more people into your network
Read More…
Your personal brand is what people say about you when you are not in the room.
There is a way to assure that what people say is positive, and that will attract more people into your network for professional success and personal happiness. Using a combination of old-fashioned networking techniques and online social networking, you can become someone that others know, like and trust.
Whether you’re trying to land more clients or customers, get a big promotion, or get a reference for a new job, knowing how to stand out in a crowd is the key to growing your audience and your brand.
Drawing on over three decades of success in PR management and building personal brands, Nancy Marshall shares how you can unleash the power of your personal brand, both in person and online to increase your social capital.
The audience will learn:
- How to incorporate old-fashioned techniques like phone calls and letter writing with newer techniques like LinkedIn, Instagram and Twitter
- How to work with the news media to have more credible content online about you
- What it takes to appear in more places online in a Google Search
This speech will inspire and empower you to grow your audience and your brand!
3:55 PM
Kim Garst
The Future of Selling is Now: Discover How AI Chatbots Will Make You Rich While You Sleep
You’ll discover the secret sauce to whipping up conversational chatbots that convert like nobody’s business, and I’ll show you how to put your sales funnel on autopilot from start to finish. We’ll also take a sneak peek at some real-world success stories of entrepreneurs and businesses who have harnessed the power of AI chatbots to achieve mind-blowing growth and leave their competition in the dust. But that’s not all! I’ll also spill the beans on the most common chatbot blunders and how to sidestep them like a pro, setting you up for massive success.
4:45 PM
Networking & Cocktails
Ready to relax and soak in your full day of learning? We are too! Join us for a themed cocktail and a light bite while networking to end the day!
OCTOBER 9th in Portland, ME
Are you a Maine-based company? Discover how you can save 50% on your conference and workshop tickets!