Tag: 2020

Gone are the days of sounding like a slick, pushy, and overbearing used car salesman. As Nick Usborne will attest, you need to engage in a conversation with your clients.

What are you doing to ensure that people with visual, auditory, or intellectual disabilities can access and understand the same information as everyone else who visits your site?

One of the best ways to create a rapport with your customers and earn their trust is through storytelling. When you learn to tell stories you’ve made your product or service that much more valuable to them.

We’ve all see the ham-fisted approach many people use on LinkedIn, so when I saw Thomas Libby of Diversified Sales Solutions speak on how he uses LinkedIn, I knew I wanted to have him on the show.

Regardless of the excuses you keep coming up with for not including video as part of your marketing plan, if you’re serious about growing your business, you can’t put it off any longer.

In today's episode, I share those changes, but also how we made the business decisions around them. I'm hoping that by sharing what we did, it will help you in any marketing or other business initiatives you're looking to launch in 2020 or beyond.

Looking for data-driven advice on how you should be using video to engage your audience? Michael Stelzner shares the approach to video and YouTube that has been working for Social Media Examiner.