Tag: agents of change

Once you’ve got your big idea, make sure you’re being intentional with the content that you’re creating around it. An initial free guaranteed offer is a great way to earn trust and continued interest. And from there it’s creating a continuous system that funnels your customers from one step to the next with continued opportunities for them, and continued revenue for you.

To help increase your chances of getting found by customers, you can start by implementing local search strategies such as creating localized content for your website, claim and optimize your Google My Business page, obtain online reviews from customers, and claim and manage local listings and citations.

As you read this, I'll be on the open road. Wind in my hair (what's left of it), tunes cranking (lots of classic rock and modern alternative,) and my two daughters keeping me company.That's right, I'm taking a month long sabbatical. It's going to be a road trip with our popup camper and only a few destinations in mind.How did I find a way to take a month off from work? How can you do the same? Why is taking a sabbatical so important to me?

How can you stay competitive in today's marketplace? You need to be able to tell a better story. A story that resonates with your audience. That makes them feel something or tickles their funny bone. And to help you become a better storyteller, I asked Tamsen Webster to join us on this week's Agents of Change podcast.

One of the areas of social media and digital marketing that I find most intriguing these days is chatbots. These automated tools can help you quickly connect with prospects, customers, or just about anyone who you want to reach. 

This week, we focus on the challenges and opportunities that local businesses face when marketing and generating more leads w. expert Dorien Morin-van Dam.

It's not necessarily easy to build an online community community. But Dana Malstaff, aka Boss Mom, has done it successfully. And she's on this week's episode to talk about how she built an her online community, and everything she learned along the way.

I interviewed Sana Choudary on how to get more guest posting opportunities. The interview was incredible. It expanded my definition of what a guest post was, and Sana walked me through the exact steps she takes to get guest posting gigs all over the world.

Pinterest offers an abundance of benefits for businesses, and the best part, it doesn't have to be just content that you've created. You have the opportunity to build relationships with influencers, re-pin older content of yours that did really well to keep it alive and get more new eyeballs on it, schedule pins all at once to save time, and don't forget the benefits of group boards, where you can collaborate with others. A tweet has a limited shelf life, but a pin can last forever.

It's pretty common these days for businesses to use Facebook ads for business, but have you considered the power of YouTube ads? Everyone knows that video is a powerful way to capture your potential audience's attention, and even more than Facebook, people turn to YouTube to find answers to problems they're having.