Tag: agents of change

A Facebook Group is a great way to create a community of like-minded individuals to create and keep a conversation going with little to no effort. The key is in setting certain ground rules and policies that will best serve that particular group for the long-term. Specificity and a shared goal amongst the members will […]

Conversion rate optimization (CRO) are the strategies and tactics that create an experience that allows you to convert visitors into customers on your website. To do this effectively you need to differentiate yourself from the rest of the pack, and you can do that with things like building brand affinity and creating offers that differ […]

Facebook is changing their algorithm again. This time you’ll be seeing less public content from businesses, brands, and the media, and more content that promotes meaningful interactions between people (get ready to see more pictures of your great aunt’s cat showing up in your newsfeed). This means businesses are going to have to work harder […]

A Facebook Group is a great way to communicate and share common interests, information, and opinions around a common cause or goal. Anyone can setup and manage a Group as small or as large as you want. Facebook groups also offer many options to suit a particular Groups needs; you can make it public, private […]

Every dollar counts in today’s world of digital marketing. Our businesses are utilizing so many different platforms and technologies that we have to be able to effectively deploy these in a way that is both cost effective to you, and provides an optimal user experience for those visiting your website and apps. The way to […]

There’s a whole lot more to Facebook ads than just “boosting” a post. Just throwing money at Facebook isn’t the answer. Your business should have an end goal, and then a strategy in place for how to reach that goal, including where within that process to use Facebook ads. Otherwise, you’re just wasting money. You […]

Currently one of the strongest – and often untapped – digital marketing opportunities is YouTube pre-roll advertising. You know them as those 5-30 second videos that run before the video you want to watch, sometimes giving you the option to “skip it” and go straight to your video. Sure, some people can find them annoying, […]

In this digital world, e-commerce is here to stay. One of the biggest platforms for this is Amazon. So have you considered selling your business’s products on there? Many businesses think of Amazon as their competitor, but what you may not realize is that it’s actually more of a partnership relationship. You can build brand […]

The landscape of content marketing has changed. To be successful you need to give your audience what it wants, where it wants it. And video offers a great opportunity to catch consumers where they hang out. Depending on which platform you choose to use, you should know what kinds of videos to be showing them. […]

By now you know the importance of an email list for your business. But are you using those email addresses wisely and strategically, or are you just bombarding your clients – and prospective clients – with emails that will eventually cause them to remove themselves from your mailing list? One of the biggest mistakes businesses […]