Tag: agents of change

If you're involved in digital marketing, you probably know who Chris Brogan is. New York Times best selling author, thought leader, business expert. He also runs many popular Facebook groups, so who better to talk to about what it takes to start and grow a successful group? Listen to this week's episode today!

Conversion rate optimization (CRO) are the strategies and tactics that create an experience that allows you to convert visitors into customers on your website. To do this effectively you need to differentiate yourself from the rest of the pack, and you can do that with things like building brand affinity and creating offers that differ from everyone else.

Businesses and brands are going to have to pay more attention to what they're posting and make sure they're creating content that invites and encourages real, meaningful conversations. Gone are the days of link dropping. It's time to explore other avenues such as Facebook Live, increasing the ad budget, and utilizing Facebook Groups.

Facebook groups offer many options to suit a particular Groups needs; you can make it public, private or secret, you can make admission limited or open, you can set guidelines for admission as well as for the Group members themselves. With the impending changes looming with how marketers can utilize Facebook, the Groups aspect offers another way to direct traffic to your other platforms, and even monetizing

Every dollar counts in today's world of digital marketing. Our businesses are utilizing so many different platforms and technologies that we have to be able to effectively deploy these in a way that is both cost effective to you, and provides an optimal user experience for those visiting your website and apps. The way to do that is with tag management tools.

There is a whole lot more to Facebook ads than just "boosting" a post. Just throwing money at Facebook isn't the answer. Your business should have an end goal, and then a strategy in place for how to reach that goal, including where within that process to use Facebook ads. Otherwise, you're just wasting money.

Currently one of the strongest - and often untapped - digital marketing opportunities is YouTube pre-roll advertising. You know them as those 5-30 second videos that run before the video you want to watch, sometimes giving you the option to “skip it” and go straight to your video. Sure, some people can find them annoying, but if you use them in a way that is found to be interesting or helpful, you could be nurturing a future customer.

Many businesses think of Amazon as their competitor, but what you may not realize is that it’s actually more of a partnership relationship. You can build brand awareness, market your web page, and even encourage reviews by selling on Amazon, all by plugging into their already massive traffic stream. Listen now!

Learn how Techsmith is using video ads on Facebook to target only their ideal customers and generate more sales. It's a campaign, and there are things all of us can take from it.

Today I talk to with Constant Contact email marketing expert Matthew Montoya about utilizing the most personalized tool for maintaining customer relationships.