Tag: agents of change

There are many challenges that a small business will face today. How you overcome, improvise or jump those hurdles will say a lot about the direction your business is headed in. Learning to prioritize, plan for long term growth, utilize the strengths of your entire team, and knowing when to hire out certain tasks, are […]

In order to create effective digital marketing campaigns, you need to have a strategy. Just posting willy-nilly on every platform without targeting – and retargeting – your audience will not lead to success and get them traveling through your sales funnel. Making sure all aspects of your digital marketing team are working together as a […]

In preparation of a recent presentation on building your email list, I discovered that our email funnels were a complete mess!    I went in, cleaned them up, and I’ve noticed a surge in email signups since then.   In this week’s podcast I share both the tips from the presentation as well as how […]

You’ve managed to make the sale and get yourself a new customer, but do you know how to keep them a customer for the long haul? Businesses spend so much time, money and energy to acquire their customers, but often are not doing anything to retain those customers they worked so hard for. By following […]

In digital marketing, there’s an ongoing battle between organic search and paid search. Which one yields better results, which one is more cost effective, which one tracks ROI better, and more importantly which one works faster?   Honestly, it depends on what your goals are, and of course all good long-term web marketing strategies should include […]

One of the most anticipated parts of owning a business is getting to choose a name for your brand and products. But there’s a little more to it than you think. Does your name easily resonate with your customers? Is it easy to pronounce? Will it stand the test of time for years to come? […]

Using video to reach and engage your audience isn’t just a new fad, it’s here to stay. So don’t be afraid to jump in front of the camera and utilize its awesome power to connect with your audience through the power of storytelling. Everyone has a story to tell, and that personal touch helps to […]

Instagram has over 700 million active users. That means there’s less competition than other platforms such as Twitter and Facebook, which presents businesses with a great opportunity to really home in and target their audience without having to spend a ton of money to do so. Instagram has come a long way from the days […]

We live in an age where consumers are scrolling fast through social media, so we need to adapt to that in order to capture their attention in quick bites while still staying front of mind. Millennials are perhaps the biggest “mobile junkies” so if you want to reach them, you need to hang out where […]

Your brand is your reputation, so you want to make sure you’re putting your best foot forward by making yourself known and trusted on LinkedIn. And how exactly do you do that? You follow a few key strategies that will help your profile stand out from the pack. A few things that will have both […]