Tag: agents of change

We might think we know what our customers are thinking, but we’re wrong, according to revenue coach, Kristin Zhivago. And in order to really go down that journey of better customer service, you first need to toss aside any expectations of what you think your customers are going to say, and actually be willing to […]

Not getting the results you want from your most recent Facebook Ads campaign? Was it the creative? The targeting? The bid? In this week’s episode we unpack a wildly successful Facebook Ad to better understand what works and what doesn’t. Jason Hunt, of Merged Media, was gracious enough to share some details of a marketing […]

To some people, Public Relations seems like this mysterious and intricate job reserved for people that have spent their careers making a lot of important and influential connections with big names in various industries and professions. And although that may be true for some in the business, even a PR expert like Dmitry Dragilev promises […]

If we’ve learned nothing in this digital age of social media domination, it’s that businesses need to up their game when it comes to customer service because it is more front and center than ever before. And as a brand advocate and customer experience expert, Jay Baer has seen how businesses can turn an unhappy […]

How we market and sell to our clients has changed over the years. Gone are the days of sounding like a slick, pushy, and overbearing used car salesman. As Nick Usborne will attest, you need to engage in a conversation with your clients, not just talk at them. Building trust can come through in tone […]

When you hear the term “ADA compliant”, you might immediately think of buildings and how they’re supposed to be handicapped accessible for people in wheelchairs. But you need to think broader in this digital age. There’s more for consumers than just visiting brick and mortar shops. These days, a great deal of shopping and research […]

One of the best ways to create a rapport with your customers and earn their trust is through storytelling. When you learn to tell stories that customers in all points of your sales funnel can relate to, you’ve made your product or service that much more valuable to them. The ideal way to create your […]

There are definitely best practices to consider when it comes to utilizing LinkedIn. For one, don’t just park you resume there and wait for the job offers to come rolling it – it’s not going to happen.  But if you follow the sage advice of Tom Libby from Diversified Sales Solutions and Smarketing Connect, you […]

Regardless of the excuses you keep coming up with for not including video as part of your marketing plan, if you’re serious about growing your business, you can’t put it off any longer. According to Lou Bortone, thought leader and video pioneer since the launch of YouTube, video is must-have marketing. You know the saying, […]

In today’s episode, I share those changes, but also how we made the business decisions around them. I’m hoping that by sharing what we did, it will help you in any marketing or other business initiatives you’re looking to launch in 2020 or beyond.