Tag: agents of change

By now we’ve all learned that appeasing Google’s authoritative and ever changing algorithm will go a long way in helping us rank higher on the search engine. Structured data takes a technology-based approach to SEO, where it helps to better organize the data on your website so that it’s more easily processed and analyzed by […]

Thanks to Siri, Alexa and Google Home – among other devices – voice search is having a huge impact on content marketing, and will account for nearly half of all searches by 2020. Which makes sense when you think of the consumer convenience it offers with better efficiency and cool tech options.  But as Courtney […]

One area that nearly all businesses struggle with is how to price their products and services. Add to that the pressure of knowing that how you price is a direct reflection of your brand’s position and value in the marketplace. According to Paul Klein, it’s not just a matter of charging more or raising your […]

Podcasts are gaining in popularity. As a business owner, does that mean you should care? According to Ben Shapiro, “Absolutely!” There’s no better way to tell a story and connect with your audience than through the power of a podcast. Even better, there’s really no set “rules’ when it comes to podcasting, and there’s very […]

Facebook groups offer a great way for folks to get together and rally around a product, brand, or service, as well as other related topics. Success starts with the advice of Facebook Group guru Bella Vasta, who stresses the importance of starting with a clearly defined goal for your Group. From there, your longevity and […]

If you’ve been looking for another way to reach your clients, have you considered online courses? Once you have determined the major pain points and problems they’re having and know definitively how you can help them, creating an online learning course for them is a creative way to reach them and earn revenue at the […]

We are living in an age of video, and it’s only continuing to grow. With mobile devices making it easy and convenient to consume video content, they’re aso making it easy to create and distribute it. Smart business owners are looking to experts like Monique Johnson to help them leverage this power to grow their […]

You’ve decided to start a podcast – Congratulations!  Maybe you’ve already figured out your platform and format, contacted possible guests, and perhaps even decided on the first few episodes. But how about your marketing strategy?  According to Laura Pence Atencio, you should be starting this at least 90 days prior to your launch date.  Unlike […]

Marketing a local business comes with its own unique set of challenges. Local business marketing expert Stacy Tuschl is here to remind us not to assume that people already know who we are, and also not to just copy what our competitors are doing. Taking a creative and proactive approach to marketing your local business, […]

With paid search advertising continuing its rapid growth, it’s becoming more competitive and more difficult to generate great results. That’s where Tim Jensen comes in, to help you inject innovation and creativity into your advertising to boost your ROI and lead gen. You need to understand not only your customers but also your competition – […]