Tag: audience growth

Every podcaster wants more listeners, but most are asking the wrong question. Instead of “How do I grow my podcast?” Tom Webster argues we should be asking, “Why did my podcast stop growing?” Tom, a veteran in audio research, has worked with some of the biggest names in podcasting and radio. In this episode, he explains why word of mouth is still king, why most podcasts aren’t as entertaining as their hosts think, and what you can do to create a show that keeps people coming back—and sharing it with others.