Tag: branding

As a business owner, it’s tempting to promote your brand on every social media platform, but it’s not always possible – and it might not be the best strategy, either. Brand strategist Phil Pallen shares his expertise to help you decide which platforms your businesses should focus on for maximum results.  

Getting inbound links to your e-commerce website—or any website for that matter—can often be a time consuming, soul sucking grind. But by aligning your marketing with something you and your community care about, you can attract links from businesses and organizations that rarely link out, improving your SEO and driving more qualified traffic to your […]

You have a brand, either by design or by accident. If it’s by accident, it may not be a brand you want to stand behind. Branding expert, Bri Seeley, helps you discover whether your brand is actually serving your business, and how to fix it if it comes up short.  

Many companies steal ideas from what their competition is up to. Unfortunately, that doesn’t help you stand out or grab the attention of your ideal customer. Instead, look to other industries for ideas and then make them you own. Marketing expert Mary Cate Spires shares how she identifies related industries, discovers what’s working there, and […]

Consumers, especially Millennials and Gen Z, want to work with and buy from companies that hold similar values to their own. They expect you to take a stand on social media and back that position up with action. So how does this impact your marketing, your communication, and your social media? Brooke Sellas, author of […]

You have very little time to make a big impact with your brand messaging before your audience moves along or keeps scrolling. So how do you know if you’re hitting the mark or wasting valuable time? Brand strategist Kate DiLeo is here to cut through the noise and give us the 3 steps every sales […]

If you’re frustrated with low sales and can’t seem to figure out why, Bear Wade has the answer for you. Many times the problem lies in either not having a designated marketing plan or having one that’s not in the right order. Would you start sending people to your website before you’ve even created it? […]

Every good brand needs three good, strong legs to stand on; verbal identity, visual identity and value identity. When one of these legs isn’t aligned with the others, it can throw off the entire balance of the brand. Mike Kim has been working with top brands to help them find that balance within their marketing. […]

These days, a strong marketing campaign will also incorporate video into the mix. Video marketing experts like Amy Landino understand and appreciate the effect that video has for boosting conversion rates, increasing click-through rates, and building trust and authority for your brand. Leveraging the easy accessibility (if you own a smartphone, you can make a […]

Many of us have these grandiose dreams of having it all, the family and the career where we’re our own boss. Well it doesn’t have to be a dream, you can make that a reality if you take the right approach. The key could lie first in finding your perfect community.  This is where you […]