Tag: content

Yvonne Heimann understands the importance of freeing up time and energy so that business owners can focus more attention on their passion. By automating or outsourcing the mundane tasks, you can focus on what you’re good at and what you love. But don’t be overwhelmed, implementation may take a little time and effort, but the […]

As a business owner, it’s tempting to promote your brand on every social media platform, but it’s not always possible – and it might not be the best strategy, either. Brand strategist Phil Pallen shares his expertise to help you decide which platforms your businesses should focus on for maximum results.  

Great content isn’t just listing the features and benefits of your products. It gets to the heart of what your customers are thinking and feeling, and helps move them along to the next logical step of their customer journey. E-commerce expert Jessica Totillo Coster recommends creating content that recognizes people are not just buying a […]

Influencer marketing can help you reach new audiences, but it has limited impact if all of your influencers look and sound like you. Discover the benefits and challenges of diversifying your influencer marketing. With the help of LaToya Shambo of Black Girl Digital, Inc, we’ll look at insightful ways marketers and businesses can audit themselves […]

One of the important things that Melanie Diezel stresses to all content marketers is to make sure they’re not just sharing the content they want to share, but to ensure it’s the content their audience wants – and needs – to receive. Sticking to your strengths and the medium that you’re passionate about as far […]

If you’re looking for a new and exciting way to reach out and deliver content to your customers and prospects, Jen Lehner has the inside scoop on the newest tool, Alexa Flash Briefings! Alexa briefings are a great way to stay front of mind, position yourself as an expert in your field, and reach out […]

Being everywhere doesn’t necessarily get you anywhere, or so says Andrew and Pete, so they’ve created a 90/10 rule that they believe is the backbone to great content marketing strategies. Rather than try to be a jack of all trades, be remarkable at one. So much so that it becomes your signature, something that people […]