Tag: Content Creation

Discover the art of maximizing website conversions with Marty Greif, a seasoned expert in Conversion Rate Optimization (CRO). In this enlightening episode of “The Agents of Change,” Marty unravels the secrets to transforming your website into a high-converting machine. From understanding visitor psychology to leveraging analytics and heat maps, Marty provides actionable insights that can revolutionize your digital marketing strategies.

It’s critical to create copy that connects with your customer, but is AI a tool that will help you accomplish that goal, or will it lead to generic copy that doesn’t serve you or your audience? Discover how employing AI tools can rescue your time, budget, and supercharge productivity but also the pitfalls you need to avoid. Join Abby Wood from The Content Lab as she shares her dos, don’ts, and must-know warnings about AI and content creation.

Are you tired of attracting the same type of clients with no real change in your business? It’s time to level up and start attracting better, higher-paying clients! Many people don’t realize that they need to drastically change their approach in order to see different results. Martin Huntbach and Lyndsay Cambridge, from Jammy Digital, are here to stop us from attracting just any client, and get us on our way to attracting the right clients for our business. 

Is your content creation falling flat? Maybe you’re trying to close the sale at every stage, when instead you should be “selling the next step.” Konrad Sanders, the creative copywriter, is here to share his 13 Lenses approach to help optimize your words and sharpen your focus.

Feeling like your sales funnel is missing something? Want to make it more engaging and personal for customers, but don’t know where to start? Make it more personable and captivating with Anne Popolizio’s techniques for providing customers the service they need rather than just pushing them toward a sale. 

Great content isn’t just listing the features and benefits of your products. It gets to the heart of what your customers are thinking and feeling, and helps move them along to the next logical step of their customer journey. E-commerce expert Jessica Totillo Coster recommends creating content that recognizes people are not just buying a […]

Can you outsource all of your content marketing to AI? Can Artificial Intelligence research, write, and optimize your blog posts and articles? Content Marketing Agency VP James Scherer is on the cutting edge of AI and shares what it’s capable of, and where it falls short. If you’ve been looking for ways to automate your […]

Influencer marketing can help you reach new audiences, but it has limited impact if all of your influencers look and sound like you. Discover the benefits and challenges of diversifying your influencer marketing. With the help of LaToya Shambo of Black Girl Digital, Inc, we’ll look at insightful ways marketers and businesses can audit themselves […]

We’ve heard this enough that it’s a permanent script running through our heads, “Content is king.” But how can we keep things fresh and interesting and engaging to our audience so it’s not the same old stale blog posts that we’re pumping out week after week? Luckily for us, Shaina Weisinger from Repurpose Home, is […]

It seems like once one platform adds a new feature, the others all rush to create a similar one, making them all that much more similar to each other. But after seeing an article discussing how one company boosted their traffic by over 500% using the new Google Web Story feature, I obviously had to […]